# Event Details - **Event Name**: Build A Business: Marketing - the Essentials - **Event Start and End Date**: Fri, 16 Jan, 2026 at 10:00 am – Fri, 16 Jan, 2026 at 01:00 pm - **Event Description**: Understand marketing's must-know basics to get your business out there and noticedAbout this EventJoin Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build a Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-start-up's and start-up's on the core essentials of marketing to get you started.Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.The workshop will cover:• Understanding your customers/customer segmentation• Building an effective marketing strategy• Planning marketing campaigns• Building a brand through consistent marketing• Simple search engine optimisation (SEO) techniques• Creating effective social media content• Understanding PPC and display advertisingThey'll also be on hand to answer any specific marketing questions about your business.You will also learn about the Build A Business programme, offering support and facilities to help you succeed.PLEASE NOTE:This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.To be eligible to attend this workshop you must either:Own a small business (including sole traders and microbusinesses) ORYou are thinking of starting a business or have a business idea you want to develop.You or your business also needs to have a postcode within one of the following Greater Manchester authorities:Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.Find out more at buildabusinessgm.orgIf you have not already attended a Build a Business workshop,You will also be asked to fill in a short Build a Business registration form either in advance of the session or on the day.Any queries, please contact Susan.Smith@scll.co.uk - **Event URL**: https://allevents.in/salford/build-a-business-marketing-the-essentials/100001976705500363 - **Event Categories**: business, workshops, digital-marketing - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Salford - **state**: EN - **country**: United Kingdom - **location**: Eccles Library - **lat**: 53.4826616 - **long**: -2.3391864 - **full address**: Eccles Library, 28 Barton Lane, Salford, United Kingdom ## Event gallery - **Alt text**: Build A Business: Marketing - the Essentials - **Image URL**: https://cdn-az.allevents.in/events1/banners/d51901e4b6aecb1bfcfa9143055ff455d16546d71e8da241c834f796d3c6ba3d-rimg-w1200-h628-dcfbfdfc-gmir.jpg?v=1765953424 ## FAQs - **Q**: When and where is Build A Business: Marketing - the Essentials being held? - **A:** Build A Business: Marketing - the Essentials takes place on Fri, 16 Jan, 2026 at 10:00 am to Fri, 16 Jan, 2026 at 01:00 pm at Eccles Library, 28 Barton Lane, Salford, United Kingdom. - **Q**: Who is organizing Build A Business: Marketing - the Essentials? - **A:** Build A Business: Marketing - the Essentials is organized by Salford Community Libraries. - **Q**: Who is this event for? Is it right for me? - **A:** Build A Business: Marketing - the Essentials is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Salford, this event is thoughtfully curated to deliver a standout experience worth every moment. 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