

# Event Details

- **Event Name**: AI & Navigating the Next Era of Search & Discovery
- **Event Start and End Date**: Tue, 27 Jan, 2026 at 08:30 am – Tue, 27 Jan, 2026 at 10:30 am
- **Event Description**: AI &amp; Navigating the Next Era of Search &amp; DiscoveryAbout this EventAI &amp; Navigating the Next Era of Search &amp; DiscoveryAI &amp; Navigating the Next Era of Search &amp; Discovery is a 2-hour, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google, AI overviews, chatbots, and beyond. We’ll break down how search behavior is changing, why traditional SEO alone isn’t enough anymore, and what that means for your visibility.You’ll learn the 4 pillars of AI success for small businesses:• GEO/AEO – showing up in AI-driven answers and social listening• Conversational chatbots – turning your website into a 24/7 problem-solver• Personalization with AI – giving customers “made-for-me” experiences at scale• Privacy – using AI responsibly without wrecking trustFor the second half of this workshop we will conduct a “Search &amp; Discovery Reality Check” Audit. This will be a live audit where each business can look itself up the way real customers do on Google, maps, and “near me” searches, ChatGPT, etc. to see what actually shows up (and what doesn’t). Attendees leave with a short, prioritized list of fixes to improve how their business appears across search and AI-powered discovery.This informative workshop is offered at no cost and is being sponsored in partnership with the  and the  .
- **Event URL**: https://allevents.in/salem/ai-and-navigating-the-next-era-of-search-and-discovery/100001976897748382
- **Event Categories**: workshops, business, digital-marketing
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fai-navigating-the-next-era-of-search-discovery-tickets-1976897748382
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Salem
- **state**: MA
- **country**: United States
- **location**: The Enterprise Center at Salem State University
- **lat**: 42.4994793
- **long**: -70.8943128
- **full address**: The Enterprise Center at Salem State University, 121 Loring Avenue, Salem, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Enterprise Center at Salem State University (https://allevents.in/org/enterprise-center-at-salem-state-university/22539728)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=AI+%26+Navigating+the+Next+Era+of+Search+%26+Discovery&date=Tue%2C+27+Jan%2C+2026+at+08%3A30+am&bg=3
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/banners/uploads/default_thumb_square.png

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 27 Jan, 2026 at 08:30 am
- **Q**: Where is the event happening?
  - **A:** The Enterprise Center at Salem State University, 121 Loring Avenue, Salem, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** Enterprise Center at Salem State University
- **Q**: What type of event is this?
  - **A:** workshops, business, digital-marketing
- **Q**: Where can I find ticket details about AI & Navigating the Next Era of Search & Discovery ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "AI &amp; Navigating the Next Era of Search &amp; Discovery",
        "image": "https://dyn-image.allevents.in/generate-image?v=4&title=AI+%26+Navigating+the+Next+Era+of+Search+%26+Discovery&date=Tue%2C+27+Jan%2C+2026+at+08%3A30+am&bg=3",
        "startDate": "2026-01-27",
        "endDate": "2026-01-27",
        "url": "https://allevents.in/salem/ai-and-navigating-the-next-era-of-search-and-discovery/100001976897748382",
        "location": {
            "@type": "Place",
            "name": "The Enterprise Center at Salem State University",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "121 Loring Avenue",
                "postalCode": "01970",
                "addressLocality": "Salem",
                "addressRegion": "MA",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "42.4994793",
                "longitude": "-70.8943128"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "AI & Navigating the Next Era of Search & Discovery",
        "offers": [
            {
                "@type": "AggregateOffer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-30",
                "availabilityEnds": "2026-01-27",
                "validFrom": "2026-03-30",
                "lowPrice": "0.00",
                "highPrice": "0.00",
                "price": "0.00",
                "url": "https://allevents.in/salem/ai-and-navigating-the-next-era-of-search-and-discovery/100001976897748382"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-30",
                "availabilityEnds": "",
                "validFrom": "2026-03-30",
                "url": "https://allevents.in/salem/ai-and-navigating-the-next-era-of-search-and-discovery/100001976897748382",
                "price": 0,
                "name": "General Admission"
            }
        ],
        "organizer": [
            {
                "@type": "Organization",
                "name": "Enterprise Center at Salem State University",
                "url": "https://allevents.in/org/enterprise-center-at-salem-state-university/22539728",
                "description": "The Enterprise Center at Salem State University is the \"go to\" place for business owners at every stage of business development.  We arm business owners with the knowledge and skills to grow profits and succeed.  We serve as the voice of the small business community through advocacy and action."
            }
        ]
    }
]
```