# Event Details - **Event Name**: AI & Navigating the Next Era of Search & Discovery - **Event Start and End Date**: Tue, 27 Jan, 2026 at 08:30 am – Tue, 27 Jan, 2026 at 10:30 am - **Event Description**: AI & Navigating the Next Era of Search & DiscoveryAbout this EventAI & Navigating the Next Era of Search & DiscoveryAI & Navigating the Next Era of Search & Discovery is a 2-hour, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google, AI overviews, chatbots, and beyond. We’ll break down how search behavior is changing, why traditional SEO alone isn’t enough anymore, and what that means for your visibility.You’ll learn the 4 pillars of AI success for small businesses:• GEO/AEO – showing up in AI-driven answers and social listening• Conversational chatbots – turning your website into a 24/7 problem-solver• Personalization with AI – giving customers “made-for-me” experiences at scale• Privacy – using AI responsibly without wrecking trustFor the second half of this workshop we will conduct a “Search & Discovery Reality Check” Audit. This will be a live audit where each business can look itself up the way real customers do on Google, maps, and “near me” searches, ChatGPT, etc. to see what actually shows up (and what doesn’t). Attendees leave with a short, prioritized list of fixes to improve how their business appears across search and AI-powered discovery.This informative workshop is offered at no cost and is being sponsored in partnership with the and the . - **Event URL**: https://allevents.in/salem/ai-and-navigating-the-next-era-of-search-and-discovery/100001976897748382 - **Event Categories**: workshops, business, digital-marketing - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Salem - **state**: MA - **country**: United States - **location**: The Enterprise Center at Salem State University - **lat**: 42.4994793 - **long**: -70.8943128 - **full address**: The Enterprise Center at Salem State University, 121 Loring Avenue, Salem, United States ## Event gallery - **Alt text**: AI & Navigating the Next Era of Search & Discovery - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=AI+%26+Navigating+the+Next+Era+of+Search+%26+Discovery&date=Tue%2C+27+Jan%2C+2026+at+08%3A30+am&bg=3 ## FAQs - **Q**: When and where is AI & Navigating the Next Era of Search & Discovery being held? - **A:** AI & Navigating the Next Era of Search & Discovery takes place on Tue, 27 Jan, 2026 at 08:30 am to Tue, 27 Jan, 2026 at 10:30 am at The Enterprise Center at Salem State University, 121 Loring Avenue, Salem, United States. - **Q**: Who is organizing AI & Navigating the Next Era of Search & Discovery? - **A:** AI & Navigating the Next Era of Search & Discovery is organized by Enterprise Center at Salem State University. - **Q**: Who is this event for? Is it right for me? - **A:** AI & Navigating the Next Era of Search & Discovery is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Salem, this event is thoughtfully curated to deliver a standout experience worth every moment. 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