# Event Details - **Event Name**: B2B Website Conversion Lab - Atlanta - **Event Start and End Date**: Fri, 29 May, 2026 at 08:30 am – Fri, 29 May, 2026 at 04:00 pm (-04:00) - **Event Description**: See exactly why your buyers aren't converting. Get your website reviewed by real buyers and walk out with the fixes ready-in-hand.About this EventWe asked 100+ Atlanta B2B buyers how they choose their vendors. Here's what they told us.73% of Atlanta buyers already have 3–7 vendors in mind before they start researching66% of Atlanta buyers look for pricing on vendor websites. It's the #1 thing they search for43% turn to AI when they can't find answers on your website55% use AI to compare and shortlist vendors before ever talking to salesSee full findings »Buyers are visiting your site every day81% of buyers who can't find answers from your website will just quietly go somewhere else.Imagine how many times that happened last month.========I thought I was fine, because our page was converting. But the mystery shopper audit and the live peer feedback really opened my eyes to what my page was missing.Justin McCullough — Founder, Executive Pivots========What you'll get at the LabLearn what's keeping your buyers from converting and fix it in one day!Get a comprehensive B2B Mystery Shopper AuditSee how buyers "shop" your homepage in real-time with Live Peer ReviewsLearn the 6 key questions that every buyer wants answeredEnd the day with ready-to-go edits to hand over to your web teamConveniently held at Roswell with easy access from Hwy 400 and free parking.Lunch is included.This event is perfect for you if...When you network with people at the North Fulton Chamber or Metro Atlanta Chamber, they don't see a difference between you and your competitors.You're planning a marketing push around Atlanta Tech Week, Venture Atlanta, or the Small Business Expo Atlanta.You're getting steady web or social media traffic, but still struggling to fill your sales calendar.When you ask AI to recommend service providers in Atlanta in your niche, your competitors appear, but you don't.========Working through buyer‑perspective exercises with John and Katie was one of those “you can't unsee this now” moments. And, the fact that decision-makers were in the room to explain their answers was amazing. Honestly, where else can you get that?Sasha Crabtrey — Founder, RemoteCOO========Agenda🕑: 08:30 AM - 09:00 AMOpen Networking🕑: 09:00 AM - 12:00 PMThe LabHost: John WayInfo: 1) Receive your private Mystery Shopper Audit results, 2) Take part in 3 rounds of Live Peer Reviews, 3) Fix those gaps with ready-to-use content templates and get immediate feedback🕑: 12:15 PM - 01:45 PMNetworking LunchInfo: 1) Connect with other Atlanta B2B service providers, 2) Lunch is included🕑: 02:00 PM - 02:40 PMDeep Dive Workshop - If You Can't Answer “Why You,” Your Website Won't ConvertHost: Lisa McGuireInfo: When buyers don't understand you fast - they don't choose you. This session shows you why… and how to fix it: 1) Clarify what makes you different (Category of Only™), 2) Pressure-test your “Why You”, 3) Walk away with language that actually lands🕑: 02:50 PM - 03:30 PMDeep Dive Workshop - Answer Engine Optimization (AEO) for your website🕑: 03:30 PM - 04:00 PMSpeaker Panel AMAHost: John Way - **Event URL**: https://allevents.in/roswell/b2b-website-conversion-lab-atlanta/100001987682323336 - **Event Categories**: Workshops, Business, Exhibitions - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 404.41, max: 404.41, currency: USD ## Event venue details - **city**: Roswell - **state**: GA - **country**: United States - **location**: 300 Colonial Center Pkwy suite 100 - **lat**: 34.0437928 - **long**: -84.3251969 - **full address**: 300 Colonial Center Pkwy suite 100, 300 Colonial Center Parkway, Roswell, United States ## Event gallery - **Alt text**: B2B Website Conversion Lab - Atlanta - **Image URL**: https://cdn-az.allevents.in/events4/banners/9405e0e3857774d96a26df9888289b37506f844c5f1c8575ff60ae66a6f2490c-rimg-w1200-h800-dceeecf2-gmir.jpg?v=1776655006 ## FAQs - **Q**: When and where is B2B Website Conversion Lab - Atlanta being held? - **A:** B2B Website Conversion Lab - Atlanta takes place on Fri, 29 May, 2026 at 08:30 am to Fri, 29 May, 2026 at 04:00 pm at 300 Colonial Center Pkwy suite 100, 300 Colonial Center Parkway, Roswell, United States. - **Q**: How much do tickets cost for B2B Website Conversion Lab - Atlanta? - **A:** Tickets for B2B Website Conversion Lab - Atlanta are priced at USD 404 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionUSD 404 + USD 25 fee + USD 29 taxAvailable - **Q**: Who is organizing B2B Website Conversion Lab - Atlanta? - **A:** B2B Website Conversion Lab - Atlanta is organized by B2BSalesMagic. - **Q**: Who is this event for? Is it right for me? - **A:** B2B Website Conversion Lab - Atlanta is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Roswell, this event is thoughtfully curated to deliver a standout experience worth every moment. 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