# Event Details - **Event Name**: Quirk's Chicago: How Perdue and PepsiCo are navigating the impact of GLP-1s - **Event Start and End Date**: Thu, 16 Apr, 2026 at 12:00 pm – Thu, 16 Apr, 2026 at 01:00 pm (-05:00) - **Event Description**: Breaking through the (food) noise: How Perdue and PepsiCo are navigating the impact of GLP-1s on product developmentAbout this EventGLP-1 medications are reshaping how many consumers think about food – altering appetite, portion sizes, cravings and even the role food plays in daily life. For food and beverage brands, the implications are profound.Curion will lead a dynamic session featuring leaders from Perdue Farms and PepsiCo who will offer unique consumer insights and sensory product testing perspectives. We’ll discuss how GLP-1s are impacting consumption habits, daily rituals and nutrition needs and what it all means for brands who must innovate to stay relevant with GLP-1 users.Key takeaways:Evolve or get left behind: Research teams and brand leaders must thoughtfully adapt their insights and innovation strategies to keep pace with evolving consumer realities.The GLP-1 effect: Functional ingredients, portion sizes, texture and more are key considerations when developing foods to meet GLP-1 users’ needs.Keep it real: The product and consumer research approaches that can help brands understand GLP-1 consumers’ preferences and behaviors, ensuring honest feedback.Meet the speakers:Ben Baudler - Senior Manager, Consumer Insights at Perdue FarmsBen Baudler is a Senior Manager of Consumer Insights at Perdue Farms with nearly a decade of experience across the insights and CPG landscape. His career includes roles at Kraft Heinz and SPINS, built on an early foundation as a registered dietitian with Hy‑Vee. Ben specializes in visual storytelling that transforms data into clear, actionable insights that motivate strategic decisions. He is particularly passionate about integrating AI into the insights function and helping teams adopt new tools that deepen consumer understanding and empathy.Rachel Hansen, Principal Scientist, Sensory & Consumer Product Insights at PepsiCoRachel Hansen is a Principal Consumer Scientist at PepsiCo, responsible for leading consumer understanding within early‑stage innovation. Her focus is on identifying emerging behaviors, cultural shifts, and unmet needs and ensuring those insights shape strategy before solutions are locked in. With over a decade of experience across global CPG brands, including Kraft Heinz, she draws on formal training in food and sensory science (BS, Penn State; MS, University of Tennessee) to inform how she understands people and food experiences.Richard Heath – Managing Director at Blue Yonder, a Curion CompanyRichard Heath is a commercially minded research and innovation leader and Managing Director at Blue Yonder, a Curion company. With over 20 years’ experience delivering insight‑driven strategies for global brands, he partners with senior leaders to drive growth and champion innovative methodologies that help organisations stay ahead.Amanda Topper – Sr. Director, Strategic Market Insights at CurionAmanda has more than 20 years of market research experience spanning industries including CPG food and drink, alcoholic beverages, foodservice and flavors and ingredients. Prior to joining Curion, Amanda held consumer insights and strategy roles on both the client and agency sides working on full lifecycle qualitative and quantitative studies. Her insights have appeared in top publications including The New York Times, The Wall Street Journal and The Washington Post.Your answers can guide our next researchGLP-1 medications are reshaping how consumers eat, shop, and experience products. And the industry is still catching up.Curion is asking you: what do you need to know about GLP-1 users? - **Event URL**: https://allevents.in/rosemont/quirks-chicago-how-perdue-and-pepsico-are-navigating-the-impact-of-glp-1s/100001985942237693 - **Event Categories**: workshops, storytelling - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Rosemont - **state**: IL - **country**: United States - **location**: Hyatt Regency O'Hare Chicago - **lat**: 41.9810036 - **long**: -87.8592721 - **full address**: Hyatt Regency O'Hare Chicago, 9300 West Bryn Mawr Avenue, Rosemont, United States ## Event gallery - **Alt text**: Quirk's Chicago: How Perdue and PepsiCo are navigating the impact of GLP-1s - **Image URL**: https://cdn-az.allevents.in/events1/banners/40d5d8392ab5e35c2f41621ca3f4eb5a478823800cc97f6a00432414860d0bf2-rimg-w1163-h647-dc011348-gmir.jpg?v=1774991826 ## FAQs - **Q**: When and where is Quirk's Chicago: How Perdue and PepsiCo are navigating the impact of GLP-1s being held? - **A:** Quirk's Chicago: How Perdue and PepsiCo are navigating the impact of GLP-1s takes place on Thu, 16 Apr, 2026 at 12:00 pm to Thu, 16 Apr, 2026 at 01:00 pm at Hyatt Regency O'Hare Chicago, 9300 West Bryn Mawr Avenue, Rosemont, United States. - **Q**: Who is organizing Quirk's Chicago: How Perdue and PepsiCo are navigating the impact of GLP-1s? - **A:** Quirk's Chicago: How Perdue and PepsiCo are navigating the impact of GLP-1s is organized by Curion Insights. - **Q**: Who is this event for? Is it right for me? - **A:** Quirk's Chicago: How Perdue and PepsiCo are navigating the impact of GLP-1s is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Rosemont, this event is thoughtfully curated to deliver a standout experience worth every moment. 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