# Event Details - **Event Name**: How to Set Your Prices | Lunch and Learn with Capricorn Business Hub - **Event Start and End Date**: Thu, 24 Sep, 2026 at 12:00 pm – Thu, 24 Sep, 2026 at 01:00 pm (+10:00) - **Event Description**: Pricing shouldn't feel like guesswork. Most small business owners set their prices based on gut feel, what competitors charge, or a fear of losing customers, rather than a strategy that actually protects their profit. In this month's Lunch & Learn, Capricorn Business Hub's Director, Matthew J Doyle, will walk you through how to set prices that cover your costs, reflect your value, and support sustainable growth. Grab some lunch on us. Bring your questions, and leave with a clear, practical approach to pricing your products or services. What you'll learn: How to calculate your true costs, including the hidden ones many business owners forget The difference between cost-based, value-based, and market-based pricing, and when to use each How to research competitor pricing without getting dragged into a race to the bottom Simple pricing psychology tactics that influence buying decisions How to build pricing tiers and bundles to appeal to a wider range of budgets The most common pricing mistakes that quietly erode profit When and how to raise your prices without losing customers Who should attend: This session is for startup founders, small and family business owners, freelancers, and anyone responsible for pricing decisions. Whether you are setting prices for the first time or reviewing prices that have not changed in years, this session will help you price with confidence. No finance background necessary. About the presenter: Matthew J Doyle is the Director of Capricorn Business Hub, responsible for the day-to-day leadership of the Hub and the growth of the region's startup and small business ecosystem. An entrepreneur. himself since the age of 15, Matthew brings a practical, hands-on approach to helping members navigate the real-world challenges of running and growing a business. Event Details: Date: Thursday, 24 September 2026 Time: 12:00pm – 1:00pm Location: Capricorn Business Hub, 55a Denham Street, Rockhampton City Cost: Free Lunch: Light lunch provided Spaces are limited, so register early to secure your seat. - **Event URL**: https://allevents.in/rockhampton/how-to-set-your-prices-lunch-and-learn-with-capricorn-business-hub/200030728846602 - **Event Categories**: Business, Sports - **Interested Audience**: - total_interested_count: 0 ## Ticket Details ## Event venue details - **city**: Rockhampton - **state**: QL - **country**: Australia - **location**: 55A Denham St, Rockhampton City, QLD, Australia, Queensland 4700 - **lat**: -23.3803 - **long**: 150.51069 - **full address**: 55A Denham St, Rockhampton City, QLD, Australia, Queensland 4700, 55 Denham St Extended, Rockhampton City QLD 4700, Australia, Rockhampton ## Event gallery - **Alt text**: How to Set Your Prices | Lunch and Learn with Capricorn Business Hub - **Image URL**: https://cdn-az.allevents.in/events7/banners/1e25ba85fbcef5ff09033cc34c8aedc38dc3e0585b3bbc80affa056d5bc6606e-rimg-w1200-h675-dc5878f8-gmir?v=1790157540 ## FAQs - **Q**: When and where is How to Set Your Prices | Lunch and Learn with Capricorn Business Hub being held? - **A:** How to Set Your Prices | Lunch and Learn with Capricorn Business Hub takes place on Thu, 24 Sep, 2026 at 12:00 pm to Thu, 24 Sep, 2026 at 01:00 pm at 55A Denham St, Rockhampton City, QLD, Australia, Queensland 4700, 55 Denham St Extended, Rockhampton City QLD 4700, Australia, Rockhampton. - **Q**: Who is organizing How to Set Your Prices | Lunch and Learn with Capricorn Business Hub? - **A:** How to Set Your Prices | Lunch and Learn with Capricorn Business Hub is organized by Capricorn Business Hub. - **Q**: Who is this event for? Is it right for me? - **A:** How to Set Your Prices | Lunch and Learn with Capricorn Business Hub is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Rockhampton, this event is thoughtfully curated to deliver a standout experience worth every moment. If How to Set Your Prices | Lunch and Learn with Capricorn Business Hub sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "How to Set Your Prices | Lunch and Learn with Capricorn Business Hub", "image": "https://cdn-az.allevents.in/events7/banners/1e25ba85fbcef5ff09033cc34c8aedc38dc3e0585b3bbc80affa056d5bc6606e-rimg-w1200-h675-dc5878f8-gmir?v=1790157540", "startDate": "2026-09-24T12:00:00+10:00", "endDate": "2026-09-24T13:00:00+10:00", "url": "https://allevents.in/rockhampton/how-to-set-your-prices-lunch-and-learn-with-capricorn-business-hub/200030728846602", "location": { "@type": "Place", "name": "55A Denham St, Rockhampton City, QLD, Australia, Queensland 4700", "address": { "@type": "PostalAddress", "streetAddress": "55 Denham St Extended, Rockhampton City QLD 4700, Australia", "addressLocality": "Rockhampton", "addressRegion": "QL", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-23.3803", "longitude": "150.51069" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Pricing shouldn't feel like guesswork.\nMost small business owners set their prices based on gut feel, what competitors charge, or a fear of losing customers, rather than a strategy that actually protects their profit.\n\nIn this month's Lunch & Learn, Capricorn Business Hub's Director, Matthew J Doyle", "organizer": [ { "@type": "Organization", "name": "Capricorn Business Hub", "url": "https://allevents.in/org/capricorn-business-hub/27007997", "description": "Capricorn Business Hub, Rockhampton City. 2,216 likes · 21 talking about this. Supporting startups, innovation, social enterprises and small businesses..." } ] } ] ```