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Products & Services - Who are you designing them for? - Ahmed Makkawy

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Products & Services - Who are you designing them for? - Ahmed Makkawy


Part of the Business Expert Series in association with Winona State University College of Business.

We’ll take a skyline tour of user experience (UX) methods that help you identify areas to improve your products or services. Odds are you already know it’s a rush coming up with product/service ideas and imagining how your customers or users will use them. We’ll dig into catering them to your audience. The route we’ll work our way through works in both enterprise or startup environments very well and we’ll run through the differences. You’ll walk away with a toolkit for moving forward with your ideas and having explored a new skillset.

We will:1. Identify the key players in product/service design2. Learn about some new rapid prototyping tools3. Discuss boiling down, scaling, and iterating on your ideas

Instructor Bio:Founder of Rochester-based digital creative agency, Saharafox Creative Agency, LLC. and Sr UX/UI lead at the Mayo, Ahmed has over 15 years of experience in entrepreneurship, UX research, startup/enterprise software design/development, and product development. Working with companies like IBM, Ogilvy & Mather, Area10 Labs, Starwood Preferred Hotels, Disney, CoreLogic Inc., and others helped shape his unique blend of design thinking and project scoping/technical architecture. He is incredibly passionate about designing products and services that matter.



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Map Collider 424, 410 3rd Street Southwest, Rochester, United States
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