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Discovery & Framing: How to create great products and services

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Discovery & Framing: How to create great products and services


In all sectors of business, leaders and innovators are called upon to empathize with and cater to customer needs – the question becomes: how is this best accomplished?

This workshop has been designed to help professionals across industries create their ideal “user experience”: client/patient/customer experience through products, services and software.

Join Ahmed Makkawy, User-Experience Evangelist, for a Deep Dive into an incredible framework that will help you innovate within your organization. By developing an in-depth understanding of the Discovery and Framing phase of project management, you will be well equipped to solve complex design tasks. This method is the secret behind some of the best products and services on the market, and we’ll help you employ it on your teams and projects!

This workshop offers WSU Continuing Education Units (CEUs): 2.5 clock hours/0.25 CEUs

 ABOUT THE INSTRUCTOR: 

Ahmed Makkawy is founder of Rochester-based digital creative agency, Saharafox Creative Agency, LLC. and Sr UX/UI lead at Mayo, Ahmed has over 15 years of experience in entrepreneurship, user-experience research, startup/enterprise software design/development, and product development. Working with companies like IBM, Ogilvy & Mather, Area10 Labs, Starwood Preferred Hotels, Disney, CoreLogic Inc. and others helped shape his unique blend of design thinking and project scoping/technical architecture. He is incredibly passionate about designing products and services that matter.



Map WSU-Rochester on Broadway, 400 S Broadway Ste 300, Rochester, United States
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