# Event Details - **Event Name**: Building a Better Employer Health Plan - **Event Start and End Date**: Wed, 05 Aug, 2026 at 01:00 pm – Wed, 05 Aug, 2026 at 05:00 pm - **Event Description**: Learn how employers are providing better health care at lower cost, including $0 out-of-pocket employee optionsAbout this EventBuilding a Better Employer Health PlanHealthcare costs continue to rise faster than wages, leaving employers frustrated and out of options.Join the Free Market Medical Association for an employer-focused educational event exploring how local and national employers are rethinking healthcare—by cutting out waste, buying care directly, and aligning incentives around better outcomes.You’ll learn:Building a plan to benefit your business not an insurance carriers bottom lineWhy every employer should offer Direct Primary Care (DPC)Conservative care pathway: PT that reduces costs and improves accessWhy Ph*rm*cy is broken and what transparent alternatives look likeHow employers can take action, from a former HR leaderIdeal for employers with 50+ employees who want more control, transparency, better results, and lower costs.This event will be held in the 2nd floor seminar room at Haley Comfort Systems.Agenda?: 01:00 PM - 01:30 PMThe Employer Healthcare ProblemHost: Colton Storla - North Risk PartnersInfo: Carrier vertical integration; Fully insured vs. level-funded vs. self-funded vs. captives; Choosing Independent health plan partners vs. relying on buying a carrier based plan off the shelf?: 01:30 PM - 02:00 PMPrimary Care as the Foundation of a Better PlanHost: Lee Aase - HELPcare ClinicInfo: What Direct Primary Care actually is (and isn’t); Why primary care fixes the entire plan; Coordinating care outside of the DPC can save you big; DPC + HSA eligibility (practical, immediate value); How employers can offer DPC: Employer-paid, Employee-paid via HSA, Blended approaches Key takeaway: Employers can act now, even without changing insurance.?: 02:00 PM - 02:30 PMMSK Spend: The Hidden Cost Driver Employers IgnoreHost: Brian McQuilkin - ActivePTInfo: Why MSK is one of the top cost drivers; The traditional referral/MRI/surgery treadmill; Conservative care pathways that reduce cost and downtime; Direct access PT and measurable ROI for employers. Key takeaway: Better outcomes + lower spend ≠ cutting care.?: 02:30 PM - 02:40 PMBreak/Networking?: 02:40 PM - 03:10 PMPh*rm*cy: The Black Box Employers Don’t SeeHost: VividClearRxInfo: Why PBMs drive cost inflation What “transparent” Ph*rm*cy actually means Common contract pitfalls employers never see Practical ways employers regain control of RX spend?: 03:10 PM - 04:00 PMFrom Theory to Reality: An Employer Who Did ItHost: Matt Ohrt - Executive Director, FMMAInfo: Learn how Matt Ohrt, as VP for Medical at Merrill Steel facing unsustainable premium increases, redesigned the company health plan in a way that have kept premiums flat for 8 years (so far). Hear what worked, what didn't and lessons learned, and how employers can start small and make real improvements without blowing things up.?: 04:00 PM - 05:00 PMWrap-Up & Tour & NetworkingInfo: Q&A for all speakers; Opportunity to tour HELPcare Clinic and ActivePT space in Haley Center. Social hour at Chip Shots. - **Event URL**: https://allevents.in/rochester/building-a-better-employer-health-plan/100001988348798782 - **Event Categories**: health-wellness, workshops - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - door_time: 2026-08-05T17:30:00Z - Duration: 4 hours - Location: Haley Comfort - Heating, Air Conditioning & Fireplaces - 24/7 Service - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Rochester - **state**: MN - **country**: United States - **location**: Haley Comfort - Heating, Air Conditioning & Fireplaces - 24/7 Service - **lat**: 44.0599313 - **long**: -92.4517511 - **full address**: Haley Comfort - Heating, Air Conditioning & Fireplaces - 24/7 Service, 3708 North Broadway Avenue, Rochester, United States ## Event gallery - **Alt text**: Building a Better Employer Health Plan - **Image URL**: https://cdn-az.allevents.in/events10/banners/afad3f6727177915edcad1df367ddee2b051c8e8a39ecd5c9d81cee4af9aaa8f-rimg-w1200-h900-dca9a9a3-gmir.jpg?v=1777380724 ## FAQs - **Q**: When and where is Building a Better Employer Health Plan being held? - **A:** Building a Better Employer Health Plan takes place on Wed, 05 Aug, 2026 at 01:00 pm to Wed, 05 Aug, 2026 at 05:00 pm at Haley Comfort - Heating, Air Conditioning & Fireplaces - 24/7 Service, 3708 North Broadway Avenue, Rochester, United States. - **Q**: Who is organizing Building a Better Employer Health Plan? - **A:** Building a Better Employer Health Plan is organized by Free Market Medical Association (MN Chapter). - **Q**: Who is this event for? Is it right for me? - **A:** Building a Better Employer Health Plan is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Rochester, this event is thoughtfully curated to deliver a standout experience worth every moment. If Building a Better Employer Health Plan sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Building a Better Employer Health Plan", "image": "https://cdn-az.allevents.in/events10/banners/afad3f6727177915edcad1df367ddee2b051c8e8a39ecd5c9d81cee4af9aaa8f-rimg-w1200-h900-dca9a9a3-gmir.jpg?v=1777380724", "startDate": "2026-08-05", "endDate": "2026-08-05", "url": "https://allevents.in/rochester/building-a-better-employer-health-plan/100001988348798782", "location": { "@type": "Place", "name": "Haley Comfort - Heating, Air Conditioning & Fireplaces - 24/7 Service", "address": { "@type": "PostalAddress", "streetAddress": "3708 North Broadway Avenue", "postalCode": "55906", "addressLocality": "Rochester", "addressRegion": "MN", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "44.0599313", "longitude": "-92.4517511" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Learn how employers are providing better health care at lower cost, including $0 out-of-pocket employee options", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-04", "availabilityEnds": "2026-08-05", "validFrom": "2026-09-04", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/rochester/building-a-better-employer-health-plan/100001988348798782" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-04", "availabilityEnds": "", "validFrom": "2026-09-04", "url": "https://allevents.in/rochester/building-a-better-employer-health-plan/100001988348798782", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Free Market Medical Association (MN Chapter)", "url": "https://allevents.in/org/free-market-medical-association-mn-chapter/26236174", "description": "The FMMA works to identify patients willing to pay cash, providers willing to list their prices, and businesses attempting to provide affordable quality health plans. 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