# Event Details

- **Event Name**: 3rd Annual DOWNTOWN DAZZLE - FEEL THE MAGIC OF THE SEASON, winter-lighted PARADE
- **Event Start and End Date**: Sat, 05 Dec, 2026 at 05:30 pm (-06:00)
- **Event Description**: Following the incredible success of the past two years, Dazzle winter-lighted parade, we are excited to announce the 3rd Annual Downtown Dazzle – Feel the Magic of the Season!

This year’s celebration promises to be even bigger and brighter, featuring up to 70 dazzling parade units as we bring holiday magic back to downtown Rochester. Join us on Saturday, December 5th, with the parade beginning at 5:30 PM.

The parade will once again begin at the ISD #535 School District Administration Offices, located at 6th Street and 6th Avenue SW. From there, the parade will travel east on 6th Street past TWIGS, then turn north onto 1st Avenue SW through the Heart of the City, and conclude at 3rd Street NW and 1st Avenue NW.

But the holiday fun doesn't stop when the parade ends! Join us at Peace Plaza, west side, before the parade, from 1-5pm, for festive activities, including a winter market outside, hosted by the Marriot and Kahler Hotel, to compliment the Chateau's inside winter market, which runs from 1pm - 6pm.  

Pictures with Santa in the Kahler from 1-5pm!

Be sure to watch for more details on how you can sync your radios or phones to a local radio station broadcasting Christmas music during the parade—commercial-free for two hours—to make your Downtown Dazzle experience even more magical.

Most importantly, after expenses, all proceeds from Downtown Dazzle will directly benefit Rochester’s Salvation Army, helping support their important work in our community.

Mark your calendars, gather your family and friends, and get ready to Feel the Magic of the Season!

Interested in becoming a sponsor, entering a float unit, or volunteering? Contact Brad Trahan at downtowndazzlerch@gmail.com or call him at 507-254-8901.  

First 70 Float Units will be guaranteed entry.

✨ DOWNTOWN DAZZLE – FEEL THE MAGIC OF THE SEASON!✨
- **Event URL**: https://allevents.in/rochester/3rd-annual-downtown-dazzle-feel-the-magic-of-the-season-winter-lighted-parade/200030555492600
- **Event Categories**: parades, christmas, nonprofit, christmas-markets-and-fairs, pictures-with-santa, holiday, calendar, volunteering
- **Interested Audience**: 
  - total_interested_count: 31

## Ticket Details

- **Ticket URL**: http://facebook.com/200030555492600?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=rochester-events

## Event venue details

- **city**: Rochester
- **state**: MN
- **country**: United States
- **location**: Marriott Rochester Mayo Clinic Area
- **lat**: 44.0222399
- **long**: -92.46491
- **full address**: Marriott Rochester Mayo Clinic Area, 101 1st Ave SW, Rochester, MN 55902-0005, United States

## Event gallery

- **Alt text**: 3rd Annual DOWNTOWN DAZZLE - FEEL THE MAGIC OF THE SEASON, winter-lighted PARADE
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/f8005d08ff31c63fdaf509fbc15f075cab967f58f1552bced7c1a9ebc750dd54-rimg-w574-h328-dcf8f8f8-gmir?v=1788575647

## FAQs

- **Q**: When and where is 3rd Annual DOWNTOWN DAZZLE - FEEL THE MAGIC OF THE SEASON, winter-lighted PARADE being held?
  - **A:** 3rd Annual DOWNTOWN DAZZLE - FEEL THE MAGIC OF THE SEASON, winter-lighted PARADE takes place on Sat, 05 Dec, 2026 at 05:30 pm to Sat, 05 Dec, 2026 at 05:30 pm at Marriott Rochester Mayo Clinic Area, 101 1st Ave SW, Rochester, MN 55902-0005, United States.

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        "startDate": "2026-12-05T17:30:00-06:00",
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