Avoiding the AI Trap: Practical Advice for Complex Businesses

Join us for a practical breakfast briefing session designed for senior decision-makers at complex businesses. This isn’t another “here’s what’s new in AI” event. Instead, we’ll explore the real challenges large organisations face when integrating AI and other technologies into everyday operations.

You’ll hear directly from the leadership team at Sonin – a strategic tech partner helping businesses across the South East transform the way they work. Through two focused sessions, we’ll cover the realities of AI implementation, how to avoid costly mistakes, and what it takes to make tech stick across departments.

Whether you’re experimenting with AI or trying to get more from your current digital tools, this session is packed with practical takeaways to help you simplify complexity, align stakeholders, and build technology that delivers real value.

✔️ Two expert-led talks on navigating AI and tech integration

✔️ Honest insights into why AI projects fail (and how to avoid it)

✔️ Real-world examples and lessons from enterprise-scale businesses

✔️ A behind-the-scenes look at Sonin’s Discovery and delivery approach

✔️ Networking with local business leaders and digital decision-makers

✔️ Coffee and pastries

This event is ideal for:

• Senior decision-makers at medium to large organisations (100+ employees)
• Transformation leaders, operations managers, IT directors
• Anyone exploring AI or digital tools to streamline complexity and improve efficiency

This event will take place at Reigate Town Hall, Castlefield Road, Reigate RH2 0SH.

Free parking is available on-site in the Reigate & Banstead Council car park, located directly outside the building.

Info: This opening session sets the tone by challenging the noise surrounding AI and shifting focus toward what really matters: solving real problems. You'll explore why so many AI projects fail, and how businesses can avoid the traps of hype-led investment. Through a series of practical insights, we’ll show how Sonin helps organisations get the fundamentals right, from aligning stakeholders to simplifying complexity and validating the opportunity before building anything. Discover how Discovery workshops, stakeholder engagement and tech integration come together to turn AI from an experiment into a powerful enabler of operational value.

Info: In this second session, we’ll explore what happens after the build , when the real work of adoption and alignment begins. Too many projects stall after launch due to lack of clarity, internal ownership, or strategic follow-through. This session dives into what it takes to make technology stick in complex businesses. From stakeholder alignment and system integration to cross-departmental buy-in and measuring real impact, we’ll share practical lessons from helping clients go beyond delivery, and into long-term success.

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