March Program: Expectation vs. Experience

Expectation vs Experience: Meeting customers where they are in a high expectation world.

Presented by Colette Manning, Vice President of Brand Marketing & Operations, Sanford Health

In this insightful session, Colette Manning will explore how healthcare marketing has evolved and what today’s rising consumer expectations mean for marketers across all service-based industries. From shifting behaviors to digital-first engagement, Colette will share why being nimble and meeting consumers where they are has never been more important. Colette will also update us on Sanford Health's latest investment in our community, the Sanford Black Hills Medical Center.

You may also like the following events from AAF Black Hills:

• This month, 27th February, 05:00 pm, 2026 American Advertising Awards in Rapid City

Also check out other Meetups in Rapid City, Health & Wellness events in Rapid City.