This course provides a practical introduction to digital marketing for MSMEs, focusing on low-cost, sustainable strategies, branding, audience understanding, and responsible use of digital tools for business growth
Module 1: Introduction to Digital Marketing
•Definition of digital marketing
• Traditional vs digital marketing
• Benefits of digital marketing for MSMEs
Module 2: Marketing Foundations and Common Myths
• Marketing vs advertising
• Budget myths
• Social media misconceptions
Module 3: Branding Fundamentals
• What branding is and is not
• Branding versus promotion
• Branding across the marketing funnel
Module 4: Digital Marketing Funnel and Buyer Journey
• Awareness, interest, conversion, retention, advocacy
• Relationship-building through digital channels
Module 5: Target Audience Identification and Customer Avatar
• Customer avatars
• Demographics and psychographics
• Customer needs and motivations
Module 6: Digital Tools and Basic Market Research
• Social media business pages
• Google Business Profile
• Basic market research methods
Module 7: Practical Workshop and Course Wrap Up
• Ideal Customer Profile
• Basic brand message statement
Key Takeaways
📌 A foundational understanding of digital marketing
📌 Awareness of branding as a strategic tool
📌 A defined target audience profile
📌 A basic, actionable brand message
🎯 Who Should Attend:
✔ MSME owners
✔ Aspiring entrepreneurs
✔ Start-up businesses
✔ Freelancers
✔ Livelihood program beneficiaries
✔ Individuals involved in MSME development initiatives
Registration Fee:
💰 Walk-in: ₱4,500
💰 Early Bird: ₱3,500 (with early reservation)
Inclusions:
✅ Certificate
✅ Handout
✅ Lunch & PM snacks
📩 Limited slots available! Register now!
📞 For inquiries & reservations:
📱 0947-288-8719 / 0917-533-2105
☎ 7118-6924
🚀 Don’t miss this opportunity to elevate your business with GMP compliance!
Learn more about us here: www.goldentreasureskills.ph
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