# Event Details

- **Event Name**: Marketing foundations: Measuring your brand in the age of AI with Data Story
- **Event Start and End Date**: Thu, 26 Mar, 2026 at 02:30 am – Thu, 26 Mar, 2026 at 03:30 am
- **Event Description**: If you can measure it, you can improve it - but in an AI-driven world, knowing what to measure and how to measure it has never been more complex or more important.

This session lays the foundations of modern marketing measurement and strategy, helping leaders identify their biggest growth opportunities, reduce wasted spend, and gain clarity on the metrics that truly matter. It cuts through vanity metrics to focus on insight, impact, and decision-making in an environment shaped by AI, automation, and evolving customer journeys.

In this session, we’ll explore:

Measuring brand presence and performance in LLMs and AI prompts
Lift-based measurement vs correlation vs causation - and when each matters
Demand capture vs demand generation, push vs pull, inbound vs outbound, and journey-based measurement
Brand measurement using tools such as Tracksuit
Monitoring brand sentiment across the web and PR
Ideal for founders, executives, and marketing leaders looking to bring rigour, confidence, and clarity to their marketing measurement in the age of AI.

Not a member yet? Our events are for members and their guests, but we'd love to show you around. Reach out to billy@mountainclub.co.nz to find out more.
300+ events a year. Global network. Brilliant people.
- **Event URL**: https://allevents.in/queenstown/marketing-foundations-measuring-your-brand-in-the-age-of-ai-with-data-story/200029721255410
- **Event Categories**: 
- **Interested Audience**: 
  - total_interested_count: 1

## Ticket Details

- **Ticket URL**: https://www.mountainclub.co.nz/events/measuring-your-brand?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=queenstown-events

## Event venue details

- **city**: Queenstown
- **state**: OT
- **country**: New Zealand
- **location**: 85 Beach St, Queenstown 9300, New Zealand
- **lat**: -45.03284
- **long**: 168.65791
- **full address**: 85 Beach St, Queenstown 9300, New Zealand, 85 Beach St, Queenstown 9300, New Zealand, Queenstown

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Mountain Club (https://allevents.in/org/mountain-club/17296615)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/533f7bd3282c655085847580b8ef0aff31d8cc1b2189516ba1b8e58c01979d12-rimg-w1200-h675-dc071c31-gmir?v=1773932944
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/c030d38ba9d30ecafa45ef5dddffb008ef9aa42a64cb127502241fb559d6b1e2-rimg-w300-h300-dc081c31-gmir?v=1773932944

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 26 Mar, 2026 at 02:30 am
- **Q**: Where is the event happening?
  - **A:** 85 Beach St, Queenstown 9300, New Zealand, 85 Beach St, Queenstown 9300, New Zealand, Queenstown
- **Q**: Who is organizing the event?
  - **A:** Mountain Club
- **Q**: What type of event is this?
- **Q**: Where can I find ticket details about Marketing foundations: Measuring your brand in the age of AI with Data Story ?
  - **A:** You can find ticket details about this event on AllEvents.

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