# Event Details - **Event Name**: Value, Pricing and Conversion - **Event Start and End Date**: Mon, 19 Oct, 2026 at 12:00 pm – Mon, 19 Oct, 2026 at 04:00 pm (+01:00) - **Event Description**: A practical session for senior leaders translating capability into confident commercial outcomes.About this EventValue, Pricing and ConversionStrengthening commercial discipline to improve win rates, protect margin and accelerate decisions. A practical session for senior leaders translating capability into confident commercial outcomes.Date: Monday 19th October 2026Time: 12:00 - 16:00Location: Future Technology Centre (FTC) 4th FloorMany SMEs invest heavily in product, service and capability, yet underperform at the point where value must be translated into revenue. When value is not fully articulated, profits leak: sales cycles lengthen, pricing comes under pressure, and decisions default to lower-cost alternatives.We rebuild the commercial case around customer outcomes, measurable impact, differentiation and decision dynamics, using a live opportunity from your business.This workshop is Designed for leaders and commercial decision makers, in small and medium size enterprises, to enhance their value and pricing strategy with confident to close. From a realignment of your value proposition to a defined closing plan to move opportunities forward.Participants will learn:Stronger articulation of value at the point of sale – consistent across the teamImproved price realisation and reduced unnecessary discountingSelling with limited resourcesShorter, more controlled sales cyclesGreater confidence in handling negotiation and procurement pressureClearer progression of high-value opportunities toward decisionAbout the FacilitatorAndrew Hough is the Founder and Director of the Institute of Sales Professionals (ISP), the global professional body dedicated to elevating sales to a recognised profession on par with law, medicine, and accountancy. He is a Lecturer in Sales Leadership and Performance at Cranfield School of Management and a DBA candidate at Cranfield, where his research examines the relationship between sales knowledge, adaptive behaviour, and formal learning. He hosts SalesTV.live, co-authors books on Key Account Management and professional selling in the age of AI, and works directly with organisations including Royal Mail, Westfield Health, and Equans on building measurable sales capability.If you have any questions about this event, please contact dri@port.ac.uk - **Event URL**: https://allevents.in/portsmouth/value-pricing-and-conversion/100001991760394958 - **Event Categories**: fitness, Art, Workshops, health-wellness, literary-art - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 4 hours - Location: The Future Technology Centre (FTC) - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Portsmouth - **state**: EN - **country**: United Kingdom - **location**: The Future Technology Centre (FTC) - **lat**: 50.798476 - **long**: -1.0994589 - **full address**: The Future Technology Centre (FTC), 4th Floor, Portsmouth, United Kingdom ## Event gallery - **Alt text**: Value, Pricing and Conversion - **Image URL**: https://cdn-az.allevents.in/events6/banners/253f02d2161bde56f563437ba57d398128b37b9f04f37e93342075f4ad30cd98-rimg-w1200-h800-dc280838-gmir.jpg?v=1789624998 ## FAQs - **Q**: When and where is Value, Pricing and Conversion being held? - **A:** Value, Pricing and Conversion takes place on Mon, 19 Oct, 2026 at 12:00 pm to Mon, 19 Oct, 2026 at 04:00 pm at The Future Technology Centre (FTC), 4th Floor, Portsmouth, United Kingdom. - **Q**: Who is organizing Value, Pricing and Conversion? - **A:** Value, Pricing and Conversion is organized by University of Portsmouth. - **Q**: Who is this event for? Is it right for me? - **A:** Value, Pricing and Conversion is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Portsmouth, this event is thoughtfully curated to deliver a standout experience worth every moment. 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For all University of Portsmouth events,visit our website.Event notice: Due to necessary preventative measures regarding Coronavirus, we have had to cancel some of our events. Please check the relevant event page for the latest update. We apologise for any inconvenience caused" } ] } ] ```