# Event Details - **Event Name**: From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto - **Event Start and End Date**: Fri, 18 Sep, 2026 at 03:30 pm – Fri, 18 Sep, 2026 at 07:45 pm (+01:00) - **Event Description**: Get ready to turn your startup dreams into real plans with this fun, hands-on workshop for future entrepreneurs.About this EventYou studied hard. You worked hard. Is this really all there is?You check your bank account and wonder if this is what you were fighting for. You look at business owners and wonder how they all started. You listen to every podcast, read every book, attend every webinar, and still haven't started anything.That is not laziness. That is productive procrastination. And it is time to stop.Does any of this sound like you?You have been carrying a good idea for months and haven't acted on it yet. You are changing careers and know what you are leaving but not what you are building toward. You are an expat or immigrant in Porto who wants to build something but doesn't know where to start. You are in a role that doesn't fit and want to build a way out. You are a fresh graduate with a direction but no concrete next step.If any of these resonate, this workshop was built for you.What is From Idea to Direction?This is the first workshop in the Values Beyond Time Academy series — a three-part programme designed to help you transform your idea into a real business.It is not a lecture. It is not a slideshow full of theory you will forget in a few days. It is a 4-hour hands-on session where you will do the actual work of figuring out what you are building, who it is for, and what your first real step is.You will leave with ten concrete things in your hands:— A founding statement that captures what you are building and why it matters— A clear portrait of your first potential customer— A gap analysis between what you believe and what your brand currently communicates— An opportunity score for your idea— A "Why This?" answer you can say out loud with confidence— A Week One Blueprint — one action, one deadline, one outcome— A personal vision statement— A peer accountability partner from the room with a 7-day check-in agreed— A VC insider perspective from a managing director who has evaluated hundreds of founders— A community of 16 like-minded people who are on the same journeyYou do not need a registered business. You do not need a pitch deck. You need an idea you believe in and the willingness to act on it.Who is organising this?Marco Bagheri, PhD | Professor | Startup Coach | ResearcherMarco spent seven years researching why some founders build something people genuinely believe in, while others with equally good ideas never gain traction. His doctoral research at the University of Minho produced the Brand Navigator Pyramid, a framework for how startups build brand credibility from day one.Before entering academia, he worked in marketing and business development across four countries. He has started three businesses, two of them failed. The lessons from those failures became the foundation of this workshop.He currently teaches entrepreneurship at ISAG-European Business School and IPAM - Marketing Business School, consistently rated 4.9 out of 5 by students from over 35 nationalities. He coaches startup founders through his consulting practice on brand strategy and go-to-market execution.He is not here to inspire you with a speech. He is here to help you think more clearly than when you arrived.Keynote SpeakerHeitor Benfeito | Managing Director, Critical Ventures | Porto & the USHeitor evaluates business ideas and founders for a living. With over 20 years of experience in venture capital across Europe and the United States, he has been involved in more than 70 venture deals worth over $200M and has led more than 20 successful M&A exits.He has been on the other side of the table from hundreds of founders at every stage. He knows what gets funded and what does not.At the workshop, Heitor will share what he actually looks at when a founder walks in — and why it is almost never the slide deck.★ Venture Pitch Pass holders only: a guaranteed 3-minute live pitch to Heitor with direct, immediate VC feedback.The Details📍 The Social Hub Porto📅 September 18, 2026⏱ 15h30 to 19h30 — 4 hours👥 Maximum 16 participants🗣 Delivered in EnglishTicketsBuilder Pass — €79 — 5 spotsCoached Founder Pass — €99 — 8 spots (most popular)Venture Pitch Pass — €119 — 3 spots only (includes guaranteed live pitch to Heitor)One last thingIf not now, when? https://cdn-az.allevents.in/events3/banners/681587d0-a780-11f1-a4a1-eb59356bc08b-rimg-w754-h740-dc080818-gmir.png https://cdn-az.allevents.in/events6/banners/6826c5e0-a780-11f1-a4a1-eb59356bc08b-rimg-w740-h740-dc181828-gmir.png https://cdn-az.allevents.in/events2/banners/68672a40-a780-11f1-a4a1-eb59356bc08b-rimg-w763-h740-dc080818-gmir.png https://cdn-az.allevents.in/events1/banners/68b0dd70-a780-11f1-a4a1-eb59356bc08b-rimg-w763-h740-dc080818-gmir.png https://cdn-az.allevents.in/events9/banners/6909d2e0-a780-11f1-a4a1-eb59356bc08b-rimg-w763-h740-dc080818-gmir.png https://cdn-az.allevents.in/events10/banners/69435970-a780-11f1-a4a1-eb59356bc08b-rimg-w763-h740-dc080818-gmir.png https://cdn-az.allevents.in/events1/banners/699019e0-a780-11f1-a4a1-eb59356bc08b-rimg-w740-h740-dc080818-gmir.png https://cdn-az.allevents.in/events3/banners/69a59db0-a780-11f1-a4a1-eb59356bc08b-rimg-w740-h740-dc080818-gmir.png https://cdn-az.allevents.in/events9/banners/69e45460-a780-11f1-a4a1-eb59356bc08b-rimg-w740-h740-dc080818-gmir.png https://cdn-az.allevents.in/events5/banners/6a35a8b0-a780-11f1-a4a1-eb59356bc08b-rimg-w740-h740-dc080818-gmir.png https://cdn-az.allevents.in/events5/banners/6a4930b0-a780-11f1-a4a1-eb59356bc08b-rimg-w740-h740-dc080818-gmir.png https://cdn-az.allevents.in/events4/banners/6a5a95d0-a780-11f1-a4a1-eb59356bc08b-rimg-w758-h740-dc080818-gmir.png Agenda🕑: 03:30 PM - 03:45 PMWelcome and FrameHost: Marco Bagheri, PhD |Professor, Startup Coach, ResearcherInfo: Marco introduces the session arc and the Value Triangle — the framework behind the whole day. Quick round: name and one word for why you are here.🕑: 03:45 PM - 05:15 PMBlock A — You and Your CustomerHost: Marco Bagheri, PhD |Professor, Startup Coach, ResearcherInfo: Three exercises in sequence. First: structured questions that surface what you actually care about and where your idea is rooted. Second: a customer tool that turns a vague demographic into one specific human being with a felt problem. Third: a three-question reality check on whether the problem is urgent enough, widespread enough, and poorly enough served to be worth building on. Peer feedback after each exercise.🕑: 05:15 PM - 05:35 PMBreak — Coffee and snacksInfo: The Social Hub brings the break to the room. Informal time to compare notes with the people around you.🕑: 05:35 PM - 07:05 PMBlock B — Heitor, Your Idea, and Your MoveHost: Heitor Benfeito, Managing Director at Critical VenturesInfo: Heitor Benfeito, Managing Director at Critical Ventures, opens this block with a 35-minute keynote on what investors actually look for in an early-stage founder. Questions follow. Then Marco bridges to four exercises: your North Star Statement, your "Why This?" answer, your vision, and your Week One Blueprint. You finish the block with an accountability partner. Venture Pitch Pass holders: During Q&A, you deliver a 3-minute live pitch to Heitor and receive direct VC feedback in front of the room.🕑: 07:05 PM - 07:20 PMBreak — Workshop 2 and early bird registration opens for Workshop 2Host: Diana Chacón|Financial Sector Expert, Ex-Federal ReserveInfo: Priority access for everyone in the room.🕑: 07:20 PM - 07:45 PMFinal Block — Vision and Collective CloseHost: Marco Bagheri, PhD |Professor, Startup Coach, ResearcherInfo: Each person states their vision out loud. Then the collective close: every participant states their North Star Statement in one sentence. Before we move to the rooftop, every participant votes. Whose founding statement resonated most? Whose vision made you sit up? The person with the most votes takes home the North Star Award. Their first drink on the rooftop is on the house, chosen freely. ★ Physical Diagnostic Cards distributed to Coached Founder and Pitch Pass holders. Accountability partners confirm seven-day check-in format.🕑: 07:45 PM - 09:00 PMSunset Drink — Social Hub Rooftop Pool and BarInfo: We close the formal session and move upstairs. Porto in September. Golden hour. The sixteen people who built something with you today. - **Event URL**: https://allevents.in/porto/from-idea-to-direction-a-hands-on-entrepreneurship-workshop-in-porto/100001994299862574 - **Event Categories**: fitness, Workshops, Business, virtual - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: 18+ - door_time: 2026-09-18T14:15:00Z - Duration: 4 hours 15 minutes - Location: The Social Hub Porto - Languages: English ## Ticket Details - **Ticket Price Range**: min: 85.57, max: 128.27, currency: EUR ## Event venue details - **city**: Porto - **state**: PO - **country**: Portugal - **location**: The Social Hub Porto - **lat**: 41.1482475 - **long**: -8.609280799999999 - **full address**: The Social Hub Porto, 80 Praça de Dom João I, Porto, Portugal ## Event gallery - **Alt text**: From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto - **Image URL**: https://cdn-az.allevents.in/events2/banners/2597641595370760112c1468f96a21af19cfae5425193ea3d9c5f75c440df201-rimg-w1200-h714-dc182838-gmir.jpg?v=1786306805 ## FAQs - **Q**: When and where is From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto being held? - **A:** From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto takes place on Fri, 18 Sep, 2026 at 03:30 pm to Fri, 18 Sep, 2026 at 07:45 pm at The Social Hub Porto, 80 Praca de Dom Joao I, Porto, Portugal. - **Q**: Is there an age restriction for From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto? - **A:** From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto is strictly for guests aged 18 and above. Valid government-issued photo ID is required for entry. Guests under 18 will not be admitted. The event will be presented in English. - **Q**: Who is organizing From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto? - **A:** From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto is organized by Marco Bagheri, PhD. - **Q**: Who is this event for? Is it right for me? - **A:** From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Porto, this event is thoughtfully curated to deliver a standout experience worth every moment. If From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "From Idea to Direction — A Hands-On Entrepreneurship Workshop in Porto", "image": "https://cdn-az.allevents.in/events2/banners/2597641595370760112c1468f96a21af19cfae5425193ea3d9c5f75c440df201-rimg-w1200-h714-dc182838-gmir.jpg?v=1786306805", "startDate": "2026-09-18T15:30:00+01:00", "endDate": "2026-09-18T19:45:00+01:00", "url": "https://allevents.in/porto/from-idea-to-direction-a-hands-on-entrepreneurship-workshop-in-porto/100001994299862574", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "The Social Hub Porto", "address": { "@type": "PostalAddress", "streetAddress": "80 Praça de Dom João I", "postalCode": "4000-065", "addressLocality": "Porto", "addressRegion": "PO", "addressCountry": "PT" }, "geo": { "@type": "GeoCoordinates", "latitude": "41.1482475", "longitude": "-8.609280799999999" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Get ready to turn your startup dreams into real plans with this fun, hands-on workshop for future entrepreneurs.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-08-09", "availabilityEnds": "2026-09-18T19:45:00+01:00", "validFrom": "2026-08-09", "lowPrice": "85.57", "highPrice": "128.27", "price": "85.57", "url": "https://allevents.in/porto/from-idea-to-direction-a-hands-on-entrepreneurship-workshop-in-porto/100001994299862574" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-08-09", "availabilityEnds": "", "validFrom": "2026-08-09", "url": "https://allevents.in/porto/from-idea-to-direction-a-hands-on-entrepreneurship-workshop-in-porto/100001994299862574", "price": "85.57", "name": "The Builder Pass" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-08-09", "availabilityEnds": "", "validFrom": "2026-08-09", "url": "https://allevents.in/porto/from-idea-to-direction-a-hands-on-entrepreneurship-workshop-in-porto/100001994299862574", "price": "106.92", "name": "The Coached Founder Pass" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "EUR", "availabilityStarts": "2026-08-09", "availabilityEnds": "", "validFrom": "2026-08-09", "url": "https://allevents.in/porto/from-idea-to-direction-a-hands-on-entrepreneurship-workshop-in-porto/100001994299862574", "price": "128.27", "name": "The Venture Pitch Pass" } ], "organizer": [ { "@type": "Organization", "name": "Marco Bagheri PhD", "url": "https://allevents.in/org/marco-bagheri-phd/28083822", "description": "Values Beyond Time Academy is built by Marco Bagheri, PhD. Marco is professor, startup coach, researcher, and practitioner with nearly two decades of experience spanning industry, academic teaching, and entrepreneurship across four countries.Before entering academia, Marco worked in marketing and business development in Iran, Malaysia, Germany, and Portugal. He started three businesses, two of them failed. Those failures, combined with seven years of doctoral research into how startups build brand credibility, became the foundation of everything the Academy teaches.Marco currently teaches entrepreneurship and marketing at ISAG-European Business School and IPAM Porto, consistently rated 4.9 out of 5 by students from over 35 nationalities. He coaches early-stage founders through North Star Advisors on brand strategy, value proposition design, and go-to-market execution. His doctoral research at the University of Minho produced the Brand Navigator Pyramid, a framework examining how founders build legitimacy and credibility from day one.Values Beyond Time Academy hosts in-person workshops in Porto designed for aspiring entrepreneurs, expats, career changers, and early-stage founders who have an idea and are ready to do something real with it. Every session is small by design, practical in delivery, and grounded in research.The Academy's mission is simple: help people stop preparing to start and actually start." } ] } ] ```