

# Event Details

- **Event Name**: Beefing Up Performance – Driving Productivity and Profitability
- **Event Start and End Date**: Tue, 27 Jan, 2026 at 10:30 am – Tue, 27 Jan, 2026 at 03:30 pm
- **Event Description**: This  event will focus on improving on-farm performance.  Themes include: Genetics, Animal Health, Grassland &amp; Forage and Nutrition.About this EventAgriSearch is pleased to announce its 2026 Beef Conference, “Beefing Up Performance – Driving Productivity and Profitability,” taking place on Tuesday 27th January 2026 at the Seagoe Hotel, Portadown.Kindly sponsored by ABP, Dunbia and Foyle Food Group, this full‑day conference is aimed at beef farmers and stakeholders across the Northern Ireland beef industry, with a strong focus on practical ways to improve on‑farm performance, efficiency and long‑term profitability across a range of beef systems.Attendees will hear from expert speakers covering the key drivers of beef performance, including:GeneticsAnimal HealthGrassland and Forage ManagementNutritionWhether you are a suckler producer, finisher, adviser, or part of the wider beef supply chain, the event will deliver practical, take-home knowledge and provide an opportunity to engage with others across the sectorAgenda?: 10:30 AM - 11:00 AMArrival, Registration, Tea / Coffee?: 11:00 AM - 11:10 AMWelcome and introductionHost: Professor Gerry Boyle (Chair AgriSearch)?: 11:10 AM - 11:30 AMGlobal trends in the beef markets: Opportunities and threatsHost: Phelim O'Neill?: 11:30 AMSession 1: Genetics and Animal HealthHost: Chair: Norman McMordie?: 11:30 AM - 12:00 PMUsing genetics to drive performanceHost: Duncan Morrison?: 12:00 PM - 12:30 PMOptimising animal health to drive performance and profitabilityHost: Mairead O'Grady MRCVS?: 12:30 PM - 12:50 PMPanel Discussion / Q&amp;AHost: Norman McMordie (Chair)?: 12:50 PM - 01:50 PMLunch?: 01:50 PM Session 2: Forage and Nutrition ‘Feeding for Performance’Host: Dr Keith Agnew (Session Chair)?: 01:50 PM - 02:20 PMOptimising the use of forages to drive productivity and profitabilityHost: Wesley Brown?: 02:20 PM - 02:50 PMOptimising nutrition to drive productivity and profitabilitHost: Andrew Laughton?: 02:50 PM - 03:10 PMPanel Discussion / Q&amp;AHost: Dr Keith Agnew (Chair)?: 03:10 PM - 03:20 PMClosing RemarksHost: Prof. Gerry Boyle?: 03:20 PMClose
- **Event URL**: https://allevents.in/portadown/beefing-up-performance-driving-productivity-and-profitability/100001979526175077
- **Event Categories**: business, health-wellness, conferences
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fbeefing-up-performance-driving-productivity-and-profitability-tickets-1979526175077
- **Ticket Price Range**: min: 0, max: 0, currency: GBP

## Event venue details

- **city**: Portadown
- **state**: NI
- **country**: United Kingdom
- **location**: Seagoe Hotel
- **lat**: 54.4342943
- **long**: -6.4182729
- **full address**: Seagoe Hotel, 22 Upper Church Lane, Portadown, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: AgriSearch (https://allevents.in/org/agrisearch/20081658)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/ed957e7273e86e54823ec598cb1684d224daa0f0aa330d49abbdcfbbbecdce0d-rimg-w1200-h607-dc32312d-gmir.jpg?v=1768348010
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/5a0037e60f701eb37339908826247c89b79444e2f0ea8fa699bf13164a30f1a4-rimg-w400-h400-dc191915-gmir.jpg?v=1768348010

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 27 Jan, 2026 at 10:30 am
- **Q**: Where is the event happening?
  - **A:** Seagoe Hotel, 22 Upper Church Lane, Portadown, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 GBP
- **Q**: Who is organizing the event?
  - **A:** AgriSearch
- **Q**: What type of event is this?
  - **A:** business, health-wellness, conferences
- **Q**: Where can I find ticket details about Beefing Up Performance – Driving Productivity and Profitability ?
  - **A:** You can find ticket details about this event on AllEvents.

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