# Event Details

- **Event Name**: The WHY behind the WOW!
- **Event Start and End Date**: Sun, 14 Jun, 2026 at 10:00 am – Sun, 14 Jun, 2026 at 02:00 pm
- **Event Description**: Get ready to dive into the real reasons that make moments truly WOW at this live, fun-packed event!About this Event Presented in a fun “dueling designers” format, Martha will tackle the Elements of Design while Renee dives into the Principles, showcasing how each uniquely contributes to successful floral compositions in retail, wedding, and event work. Through live demonstrations, design analysis, and real-world applications, attendees will discover how intentional use of these foundational concepts creates stronger mechanics, greater visual interest, improved movement, harmony, balance, and emotional impact in floral work.The program continues with an interactive hands-on workshop focused on favorite industry techniques used to enhance and refine designs. Participants will explore creative skills including color shifting, detaching, framing techniques, leaf manipulation, and more — all designed to add polish, creativity, and versatility to their floral toolbox.Whether you’re refining your design eye or looking for fresh inspiration, this program blends education, artistry, and practical techniques you can immediately apply in the shop and event space.Agenda?: 10:00 AM - 02:00 PMThe day's timeline-Info: Door Open at 9am
Presentation 10am-11:30am
Refreshment and Shopping Break 11:30-12:30
Hand On 12:30-2:00
- **Event URL**: https://allevents.in/phoenix/the-why-behind-the-wow/100001990487151653
- **Event Categories**: art, workshops, shopping
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - door_time: 2026-06-14T16:00:00Z
  - Duration: 4 hours
  - Location: We Got Flowers
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 75, max: 75, currency: USD

## Event venue details

- **city**: Phoenix
- **state**: AZ
- **country**: United States
- **location**: We Got Flowers
- **lat**: 33.4511929
- **long**: -112.0805287
- **full address**: We Got Flowers, 224 North 5th Avenue, Phoenix, United States

## Event gallery

- **Alt text**: The WHY behind the WOW!
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/17e3882e66de6e12fdf3e4f5d89353746e9be1e51808dc067b1c29bd488b9a87-rimg-w1200-h848-dcb8a5c2-gmir.jpg?v=1779991637

## FAQs

- **Q**: When and where is The WHY behind the WOW! being held?
  - **A:** The WHY behind the WOW! takes place on Sun, 14 Jun, 2026 at 10:00 am to Sun, 14 Jun, 2026 at 02:00 pm at We Got Flowers, 224 North 5th Avenue, Phoenix, United States.
- **Q**: Who is organizing The WHY behind the WOW!?
  - **A:** The WHY behind the WOW! is organized by South West Chapter of AIFD in collaboration with Petals for Patriots.
- **Q**: Who is this event for? Is it right for me?
  - **A:** The WHY behind the WOW! is ideal for art lovers, collectors, creatives, and anyone inspired by visual arts, installations, and exhibitions. Whether you're a first-time attendee or a longtime enthusiast in Phoenix, this event is thoughtfully curated to deliver a standout experience worth every moment. If The WHY behind the WOW! sounds like your kind of event, don't wait - spots fill up fast.

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