# Event Details - **Event Name**: Mastering the Consultative Sales Conversation - **Event Start and End Date**: Tue, 23 Jun, 2026 at 12:00 pm – Tue, 23 Jun, 2026 at 02:00 pm - **Event Description**: This session explores how to improve sales conversations by moving beyond generic pitches and toward a more consultative approach.About this EventAs part of our Wednesday Workshop Series for established entrepreneurs, this session explores how to improve sales conversations by moving beyond generic pitches and toward a more consultative approach.Many business owners lose sales because they talk too soon, lead with features, or fail to uncover what the buyer truly needs. This workshop will help participants ask better questions, diagnose buyer priorities, connect their solution to the buyer’s situation, and guide the conversation toward a clear next step.In this workshop, participants will learn how to:Open a sales conversation with purpose, benefit, and permission to proceedAsk questions that uncover needs, concerns, consequences, and desired outcomesListen for buyer priorities and signals that indicate readinessConnect features and benefits to what matters most to the buyerAdapt the conversation to different buyer stylesHandle objections and move the sale forwardThis session is designed for entrepreneurs who want to build buyer trust, improve conversion, and create more productive sales conversations without relying on pressure-based selling.What You Can ExpectExpert insights from experienced business leaders and SCORE mentorsStrategic guidance to help you scale sustainably and confidentlyValuable networking opportunities with like-minded business ownersPeer connections and collaboration with others facing similar growth challengesMeaningful conversations that can lead to partnerships, referrals, and new opportunitiesLocationHeld at the luxurious Building, a premier high-rise in Central Phoenix, offering a professional and inspiring setting designed for learning, collaboration, and connection.Light Refreshments AvailableFree on-street parking and/or parking garage validated.Space is limited — register now to reserve your seat. - **Event URL**: https://allevents.in/phoenix/mastering-the-consultative-sales-conversation/100001989623893625 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: BMO Bank - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Phoenix - **state**: AZ - **country**: United States - **location**: BMO Bank - **lat**: 33.4685602 - **long**: -112.0744577 - **full address**: BMO Bank, 1850 North Central Avenue, Phoenix, United States ## Event gallery - **Alt text**: Mastering the Consultative Sales Conversation - **Image URL**: https://cdn-az.allevents.in/events3/banners/0a4d7b2c9e41dce2b36fe9c968813db45340dbf714a0820bd402021fcbecaea6-rimg-w1200-h675-dcebf2f3-gmir.jpg?v=1779140290 ## FAQs - **Q**: When and where is Mastering the Consultative Sales Conversation being held? - **A:** Mastering the Consultative Sales Conversation takes place on Tue, 23 Jun, 2026 at 12:00 pm to Tue, 23 Jun, 2026 at 02:00 pm at BMO Bank, 1850 North Central Avenue, Phoenix, United States. - **Q**: Who is organizing Mastering the Consultative Sales Conversation? - **A:** Mastering the Consultative Sales Conversation is organized by SCORE Greater Phoenix. - **Q**: Who is this event for? Is it right for me? - **A:** Mastering the Consultative Sales Conversation is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Phoenix, this event is thoughtfully curated to deliver a standout experience worth every moment. 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