From Launch to Scale: The Founder's Guide to GTM Success

We’ll unpack how to land (and keep) your first customers, build repeatable systems, and scale your startup, alongside some of Philadelphia’s most experienced operators and startup community leaders.

Grace Francisco – seasoned developer strategy executive with 20+ years leading global initiatives at Microsoft, Atlassian, Roblox, MongoDB, and Cisco; co-founder of EMG Worldwide, active board member and angel investor focused on ethical AI, and 3x patent author.

Emily Foote – entrepreneur and operator who co-founded Practice (a BFTP portfolio company, acquired by Instructure) and now scales partnerships and experiential learning programs at Saxbys, blending education, technology, and business growth.

Alan Rihm – serial SaaS founder turned venture studio builder; co-founder and managing partner at Fall Forward, backing and building AI-driven and Bitcoin-powered startups that redefine how software is built, sold, and scaled.

Bo Motlagh – serial founder, investor, and technology leader; co-founder and managing partner at UEV, a Philly-based venture studio that builds and backs pre-seed and seed-stage B2B SaaS startups across the US Northeast.

• Learn practical go-to-market strategies tailored for early-stage startups
• Understand how to win your first customers and scale efficiently
• Connect with Philly founders, operators, and investors who want to support your growth

Hosted by Ben Franklin Technology Partners (BFTP) and Morgan Lewis.

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