# Event Details - **Event Name**: South East Asia Fashion Week - FASHION BUSINESS FORUM 2026 - **Event Start and End Date**: Thu, 09 Jul, 2026 at 02:00 pm – Thu, 09 Jul, 2026 at 06:30 pm - **Event Description**: Discover fashion market trends, retail strategies, sustainability and innovation shaping Southeast Asia's future.About this EventLOCATION: The Gallery LEVEL 1 - Sunway University.The South East Asia Fashion Business Forum 2026 is a high-level industry conference dedicated to the business, innovation and future development of the fashion industry across Southeast Asia.Organised as part of South East Asia Fashion Week 2026, the forum brings together fashion brands, retailers, department stores, distributors, e-commerce operators, media representatives, academics and industry experts to explore the opportunities and challenges shaping the ASEAN fashion market.The programme is structured around four strategic panel discussions covering consumer behaviour, retail and market access, brand building, sustainability, artificial intelligence and innovation. Through practical case studies, market insights and expert perspectives, attendees will gain valuable knowledge on how fashion businesses can grow and succeed in one of the world's most dynamic regions.Hosted in collaboration with STYLO Fashion Design Technology Hub, Sunway College and the Institute for Global Strategy and Competitiveness (IGSC), Sunway University, the forum creates a unique platform where business, education and innovation intersect.KEY HIGHLIGHTS• 4 Master Panels featuring industry leaders and decision-makers• International guest speakers• Retailers, buyers, distributors and fashion brands• Strategic insights into ASEAN fashion markets• Sustainability, AI and innovation perspectives• Networking opportunities with industry professionalsWhether you are a fashion brand, retailer, entrepreneur, student or industry stakeholder, this forum offers a valuable opportunity to connect, learn and gain practical insights into the future of fashion business in Southeast Asia.Agenda?: 01:30 PM - 02:00 PMRegistrationInfo: ?: 02:00 PM - 03:00 PMThe Southeast Asia Fashion Market: Consumers, Trends and OpportunitiesInfo: How are fashion consumers in Southeast Asia changing, and what does this mean for brands, retailers and designers? Topics: • Gen Z consumer behaviour • Fashion trends across ASEAN • Digital consumption and e-commerce • Fast fashion vs slow fashion • Future market opportunities?: 03:00 AM - 04:00 AMSelling in Southeast Asia: Retail, Distribution and Market AccessInfo: What does a fashion brand need to succeed commercially in Southeast Asia? Topics: • Retail and department store strategies • Distribution and market entry • E-commerce and marketplaces • Pricing, margins and consumer expectations • Commercial opportunities for international brands?: 04:00 PM - 04:30 PMCoffee Break & Networking?: 04:30 PM - 05:30 PMBuilding a Fashion Brand in Southeast Asia: Identity, Community and Consumer TInfo: How can brands build trust and desirability in a highly competitive market? Topics: • Brand identity and positioning • Community building • Influencers and KOL strategies • Media and communications • Consumer trust and loyalty?: 05:30 PM - 06:30 AMThe Future of Fashion in SEA: Sustainability, AI and InnovationInfo: How can Southeast Asia build a fashion ecosystem that is commercially viable, innovative and responsible? Topics: • Sustainability and circular fashion • Artificial Intelligence in fashion • Emerging technologies • Future consumer behaviour • Innovation and long-term value creation?: 06:30 PM - 09:00 AMFashion Networking EventInfo: Connect with brands, retailers, buyers, media representatives, academics and fashion industry professionals in a relaxed networking environment. TO ATTEND PLEASE REGISTER TO THE RELATED EVENT. - **Event URL**: https://allevents.in/petaling-jaya/south-east-asia-fashion-week-fashion-business-forum-2026/100001991327229348 - **Event Categories**: business, fashion, art, artificial-intelligence, conferences - **Interested Audience**: - total_interested_count: 2 - **Event Highlights**: - Duration: 4 hours 30 minutes - Location: 5, Jln Universiti - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: SGD ## Event venue details - **city**: Petaling Jaya - **state**: SL - **country**: Malaysia - **location**: 5, Jln Universiti - **lat**: 3.0681302 - **long**: 101.6046787 - **full address**: 5, Jln Universiti, 5 Jalan Universiti, Petaling Jaya, Malaysia ## Event gallery - **Alt text**: South East Asia Fashion Week - FASHION BUSINESS FORUM 2026 - **Image URL**: https://cdn-az.allevents.in/events6/banners/46287570337fd5a6c1147bbfde3726d21c82f038d20105266e8da608d1e81c59-rimg-w1200-h600-dc020102-gmir.jpg?v=1781074273 ## FAQs - **Q**: When and where is South East Asia Fashion Week - FASHION BUSINESS FORUM 2026 being held? - **A:** South East Asia Fashion Week - FASHION BUSINESS FORUM 2026 takes place on Thu, 09 Jul, 2026 at 02:00 pm to Thu, 09 Jul, 2026 at 06:30 pm at 5, Jln Universiti, 5 Jalan Universiti, Petaling Jaya, Malaysia. - **Q**: Who is organizing South East Asia Fashion Week - FASHION BUSINESS FORUM 2026? - **A:** South East Asia Fashion Week - FASHION BUSINESS FORUM 2026 is organized by Italy World. - **Q**: Who is this event for? Is it right for me? - **A:** South East Asia Fashion Week - FASHION BUSINESS FORUM 2026 is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Petaling Jaya, this event is thoughtfully curated to deliver a standout experience worth every moment. 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