# Event Details - **Event Name**: SOBA Next-Wave - **Event Start and End Date**: Thu, 20 Aug, 2026 at 08:30 am – Thu, 01 Oct, 2026 at 12:00 pm (+08:00) - **Event Description**: Learn from SOBA judges and winners in an exclusive masterclass for Malaysian businesses to grow, compete, and become award-ready.About this EventSOBA Next-Wave is an exclusive half-day masterclass designed to help startups and growing SMEs build the skills needed to accelerate their business growth and become award-ready. Led by SOBA judges and SOBA Winners, each session offers practical insights on branding, pitching, storytelling, and SOBA submission writing. With limited seats, participants will benefit from an intimate learning experience, direct mentorship, and valuable networking opportunities with Malaysia’s leading business community.20 Aug 2026🕑: 08:30 AM - 09:00 AMRegistration🕑: 09:00 AM - 10:00 AMFunding Options for SMEs: Loans, Investors & BeyondHost: Sean Tan, Credit Guarantee Corporation Malaysia BerhadInfo: Every stage of growth requires the right financial strategy. Explore the funding landscape from traditional financing and government support to private investors and alternative funding options. Learn what financiers look for, how to position your business for funding, and how to choose the right solution to support your next phase of growth.🕑: 10:00 AM - 10:45 AMFrom Stability to Scale: Our Cash Flow StrategyHost: Elwin Goh, WYNKIDS Education GroupInfo: Growth isn't just about increasing sales, it's about managing cash flow wisely. Hear from a successful entrepreneur on how strong financial discipline, strategic planning, and smart decision-making helped build a resilient business. Gain practical strategies to strengthen cash flow, navigate uncertainty, and grow with confidence.🕑: 10:45 AM - 11:30 AMNavigating Bank Approvals & Financial AssessmentHost: Kevin Ng, RHB Bank BerhadInfo: Discover how banks assess businesses for financing, from key financial metrics and debt capacity to documentation and approval readiness. Through a practical, interactive session, participants will use their own financial reports to assess their financing readiness, avoid common application mistakes, and learn from real business case studies.🕑: 11:30 AM - 12:15 PMEvaluating Financial Strength: A SOBA Judge’s PerspectiveHost: Dr. Chris Daniel Wong, MDCCInfo: What defines a financially strong business? Gain exclusive insights from a SOBA judge on how financial performance is evaluated, the indicators that reflect long-term sustainability, and the common gaps that often go unnoticed. Learn how to present your financial story with clarity, confidence, and credibility.8 Sept 2026🕑: 08:30 AM - 09:00 AMRegistration🕑: 09:00 AM - 10:00 AM AI + People: A Smarter Way of WorkingInfo: AI is changing the way businesses operate but its greatest value comes from empowering people, not replacing them. Discover practical ways to integrate AI into everyday workflows, improve productivity, and enhance decision-making while enabling your team to focus on higher-value work.🕑: 10:00 AM - 11:00 AMBeyond the Technology: Crafting a Winning Innovation StoryHost: Vinnie AngInfo: Innovation isn't defined by the latest technology, it's measured by the value it creates. Learn how to transform your ideas, improvements, and digital initiatives into a compelling story that demonstrates meaningful business impact and resonates with customers, stakeholders, and SOBA judges.🕑: 11:00 AM - 12:00 PMFrom Good to Outstanding: Evaluating Technology Stories Through a Judge's LensInfo: Many businesses invest in technology, but only a few demonstrate its true impact. Hear directly from a SOBA judge on what distinguishes a strong technology story from an award-worthy one. Learn how to showcase measurable outcomes, strategic thinking, and innovation that goes beyond implementation.1 Oct 2026🕑: 08:30 AM - 09:00 AMRegistration🕑: 09:00 AM - 10:00 AMFrom Chaos to Control: How Strong Operations Drive Business SuccessHost: Dr Jason Cheah, PKT Logistics Group Info: As businesses grow, operational complexity grows with them. Discover how well-designed systems, efficient processes, and strong execution can improve consistency, enhance customer experience, and create a solid foundation for sustainable growth.🕑: 10:00 AM - 11:00 AMLessons From Building a Strong Market Presence as a SOBA WinnerHost: Mita Lim, ICE Holidays Sdn BhdInfo: Building a trusted brand doesn't happen overnight. Hear firsthand from a SOBA Winner on the strategies that helped strengthen their market presence, earn customer trust, and stand out in a competitive landscape. Take away practical lessons that can help elevate your own business.🕑: 11:00 AM - 12:00 PMWhat Defines an Outstanding Business in the Eyes of JudgesHost: Arlene Tan, MDCCInfo: A strong market presence is built through clarity, consistency, and connection. Learn how a SOBA Winner positioned their brand, built meaningful customer relationships, and expanded their reach in an increasingly competitive market. Discover practical strategies to strengthen your brand and create lasting business impact. - **Event URL**: https://allevents.in/petaling-jaya/soba-next-wave/100001995429413090 - **Event Categories**: fitness, Business - **Slot details of has slots**: - **Interested Audience**: - total_interested_count: 2 - **Event Highlights**: - Duration: 3 hours 30 minutes - Location: Menara Star - Languages: English ## Ticket Details - **Ticket Price Range**: min: 36.58, max: 52.25, currency: MYR ## Event venue details - **city**: Petaling Jaya - **state**: SL - **country**: Malaysia - **location**: Menara Star - **lat**: 3.127102 - **long**: 101.64552079999999 - **full address**: Menara Star, 15 Jalan 16/11, Petaling Jaya, Malaysia ## Event gallery - **Alt text**: SOBA Next-Wave - **Image URL**: https://cdn-az.allevents.in/events8/banners/c44ecbfe38643e46ec7f313b298de98f46010e03365fcd4aa8d3a23703d49ccb-rimg-w960-h540-dce8e8e8-gmir.jpg?v=1785643087 ## FAQs - **Q**: When and where is SOBA Next-Wave being held? - **A:** SOBA Next-Wave takes place on Thu, 20 Aug, 2026 at 08:30 am to Thu, 01 Oct, 2026 at 12:00 pm at Menara Star, 15 Jalan 16/11, Petaling Jaya, Malaysia. - **Q**: Who is organizing SOBA Next-Wave? - **A:** SOBA Next-Wave is organized by Star Media Group. - **Q**: What has been the experience of attendees at Star Media Group's events? - **A:** Attendees have given Star Media Group a rating of 5/5 based on reviews from early attendees on AllEvents. 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