# Event Details - **Event Name**: SOBA Elevate - **Event Start and End Date**: Tue, 11 Aug, 2026 at 09:00 am – Tue, 11 Aug, 2026 at 05:00 pm (+08:00) - **Event Description**: Gain fresh perspectives from industry movers, thought leaders and award-winning businesses - a full day of insights, learning and networkingAbout this EventJoin Us at SOBA Elevate!Be part of an exclusive full-day business forum designed for Malaysia's business owners, founders, CEOs and SOBA alumni. Connect with industry movers and shakers, successful entrepreneurs and business leaders as they share practical insights, winning case studies and strategies to help businesses navigate today's evolving landscape.Through thought-provoking panel discussions, founder success stories and expert-led sessions, gain valuable perspectives on the issues that matter most—from technology adoption and business growth to talent, financing and regional expansion. Every session is curated to provide actionable takeaways that you can apply to your business.Beyond the stage, expand your network with like-minded business leaders, exchange ideas with industry peers and build meaningful connections that can unlock new opportunities for growth.📅 11 August 2026 | 🕘 9:00 AM (MYT)📍 Menara Star, Petaling JayaIf you're looking for relevant business insights, inspiring success stories and quality networking with Malaysia's leading business community, this is the forum you won't want to miss.Seats are limited. Register today and be part of the conversation shaping the future of Malaysian businesses.Agenda🕑: 09:00 AM - 09:30 AMRegistration🕑: 09:40 AM - 10:40 AMWinning the AI Race: How Malaysian Businesses Can Grow Faster with TechnologyHost: Alex Loh, DynatraceInfo: AI is no longer just for large corporations. Discover how Malaysian businesses are using AI to work smarter, boost productivity, improve customer experiences and stay competitive—with practical lessons you can apply to your business. Moderated by Thomas Woon, PIKOM🕑: 10:55 AM - 11:55 AMBeyond Malaysia: Winning Customers Across ASEANHost: Datuk Adrian Ng, Mega Fortris BerhadInfo: Every successful business eventually asks, "What's next?" Hear from entrepreneurs who have successfully expanded beyond Malaysia, sharing practical lessons on entering new markets, winning customers and building brands that compete across ASEAN. Moderated by Dr. Afendi Dahlan, MRCA🕑: 12:00 PM - 01:20 PMNetworking Lunch🕑: 01:30 PM - 02:30 PMSOBA Chat: SOBA Up CloseHost: Dato Vincent Choo, MRCAInfo: Behind every successful business is a journey of perseverance, growth and defining moments. Hear from a SOBA judge and past winners as they share how SOBA transformed their businesses, opened new doors and inspired their next chapter of growth. 🕑: 02:50 PM - 03:50 PMThe Talent Advantage: Building Teams That Scale Your BusinessHost: Zaim Mohzani, KSI Strategic Institute for Asia PacificInfo: Every growing business is only as strong as its people. Discover how business leaders attract, develop and retain high-performing talent, build resilient cultures and create teams that drive long-term business success.🕑: 03:55 PM - 05:00 PMNetworking Coffee Break - **Event URL**: https://allevents.in/petaling-jaya/soba-elevate/100001993322237471 - **Event Categories**: business, performances, sports, entertainment - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 8 hours - Location: Menara Star - Languages: English ## Ticket Details - **Ticket Price Range**: min: 52.25, max: 83.6, currency: MYR ## Event venue details - **city**: Petaling Jaya - **state**: SL - **country**: Malaysia - **location**: Menara Star - **lat**: 3.127102 - **long**: 101.64552079999999 - **full address**: Menara Star, 15 Jalan 16/11, Petaling Jaya, Malaysia ## Event gallery - **Alt text**: SOBA Elevate - **Image URL**: https://cdn-az.allevents.in/events9/banners/45d1cafc9118ea138b33e6bfe34a4c83d6de3eb55a528ffcb8f2503527ea72dc-rimg-w960-h540-dcededed-gmir.jpg?v=1783503063 ## FAQs - **Q**: When and where is SOBA Elevate being held? - **A:** SOBA Elevate takes place on Tue, 11 Aug, 2026 at 09:00 am to Tue, 11 Aug, 2026 at 05:00 pm at Menara Star, 15 Jalan 16/11, Petaling Jaya, Malaysia. - **Q**: Who is organizing SOBA Elevate? - **A:** SOBA Elevate is organized by Star Media Group. - **Q**: What has been the experience of attendees at Star Media Group's events? - **A:** Attendees have given Star Media Group a rating of 5/5 based on reviews from early attendees on AllEvents. Star Media Group has a verified profile on AllEvents where you can read reviews and explore their upcoming events. - **Q**: Who is this event for? Is it right for me? - **A:** SOBA Elevate is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Petaling Jaya, this event is thoughtfully curated to deliver a standout experience worth every moment. 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