

# Event Details

- **Event Name**: Effective Email Marketing with Mailchimp - HRDC Claimable Training Course
- **Event Start and End Date**: Tue, 11 Mar, 2025 at 09:00 am – Thu, 10 Dec, 2026 at 05:00 pm (+08:00)
- **Event Description**: Our new fully-revised Email Marketing Mailchimp training course has been designed to help you make substantial improvements to your strategyAbout this EventEmail Marketing is one of the most cost effective and powerful forms of online digital marketing and often forms the core of corporate marketing strategies. When managed properly, email marketing can be an effective method of promoting products and services, as well as effectively engaging with customers and clients. It is inexpensive, reliable, measureable and the return on investment (ROI) can be very high.But it’s getting harder and harder to capture the attention of email subscribers and to engage with them effectively. It is also becoming difficult to conduct campaigns without damaging your brand, especially as recipients are now more wary of SPAM marketing and online fraud.Our new fully-revised Email Marketing training course, also known as EDM (Email Direct Marketing), has been designed to help you make substantial improvements to your email blasting campaigns. By taking you through the fundamental principles behind email marketing strategies, you will gain an impressive insight into this advertising medium and will be able to confidently deploy and manage effective campaigns.Previous attendees of this course include: Maybank, Bosch, Merck, Sri KDU and many more. Learn more here.Course Programme:Permission and E-permission marketingDefining your goalsE-marketing strategiesChoosing your metricsSetting your budgetsEmail marketing essentialsConducting a competitive analysisPlanning and delivering email campaignsEmailing for customer acquisition and rententionCustomer acquisition methods - on and offlineEncouraging web visitors to subscribeCrafting effective registration processesCustomer retention strategiesChoosing frequency schedulesCreating effective email campaignsBuilding trust with subscribersDeveloping engaging contentImproving the value offering of your emailsPlanning for Viral and Social Media MarketingHTML email design and technologyBranding your designWorking with email templatesChoosing colours and fontsThinking about navigationDesigning for the preview paneDesigning for ‘Above the Fold’Improving scannabilityUsing links intelligentlyShort vs long copyThinking about subject lines and from fieldsHTML email developmentHTML vs text emailsEmail reader compatibility and testingImproving inbox deliverabilityAvoid looking like a spammerImproving list qualityRemoving non-responsive emailsHow to minimise unsubscribes and complaintsCampaign measurement and making on-going improvementsUnderstanding conversion and performance metricsTracking landing pagesReducing abandonment and bounce ratesStructured approaches to testingA/B and Multivariate testingAnalysing test resultsThe future of email marketingSocial Media - the death of email?Course Trainer:Abdul Awwal Mahmmod (Birmingham, UK): Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial batch of seven students who formed part of the innovative Multimedia degree program in the first ever such course offered by any educational establishment in the UK. Teesside University, based in the north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute, producing experts in the fields of computing and technology.Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail, telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in a position where he can effectively expound the benefits and usage of the vast tools available to small and medium businesses, especiall social media marketing, search engine optimisation (SEO) and creative web design.For complete details, course brochure or to pre-register, please visit our website at this link. For details on making payment, please contact us at 010 425 0886 or by email at info@charlesmann.com.my.https://www.youtube.com/watch?v=hPYsqTA6T2U
- **Event URL**: https://allevents.in/petaling-jaya/effective-email-marketing-with-mailchimp-hrdc-claimable-training-course/100001145466504149
- **Event Categories**: workshops, digital-marketing, nonprofit, charities, it
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 8 hours
  - Location: Petaling Jaya
  - Languages: English

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Feffective-email-marketing-with-mailchimp-hrdc-claimable-training-course-tickets-1145466504149
- **Ticket Price Range**: min: 1312.38, max: 1312.38, currency: MYR

## Event venue details

- **city**: Petaling Jaya
- **state**: SL
- **country**: Malaysia
- **location**: Petaling Jaya
- **lat**: 3.1066637
- **long**: 101.63970089999998
- **full address**: Petaling Jaya, Malaysia

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Charles Mann Training and Consultancy Sdn Bhd (https://allevents.in/org/charles-mann-training-and-consultancy-sdn-bhd/23536348)

## Event gallery

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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/9e858b7c6d8bcff16dc8505a1fc0ed33b6f873dbe7b68e0b1b06ba682dfddb81-rimg-w400-h400-dcffffff-gmir.jpg?v=1766734421

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 11 Mar, 2025 at 09:00 am (+08:00)
- **Q**: Where is the event happening?
  - **A:** Petaling Jaya, Malaysia
- **Q**: What is the ticket price?
  - **A:** starting from 1312.38 up to 1312.38 MYR
- **Q**: Who is organizing the event?
  - **A:** Charles Mann Training and Consultancy Sdn Bhd
- **Q**: What type of event is this?
  - **A:** workshops, digital-marketing, nonprofit, charities, it
- **Q**: What is the duration of the event?
  - **A:** 8 hours
- **Q**: What is the location of the event?
  - **A:** Petaling Jaya
- **Q**: What is the languages of the event?
  - **A:** English
- **Q**: Where can I find ticket details about Effective Email Marketing with Mailchimp - HRDC Claimable Training Course ?
  - **A:** You can find ticket details about this event on AllEvents.

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