# Event Details

- **Event Name**: Turn advisory into real revenue! (3 part webinar series)
- **Event Start and End Date**: Wed, 29 Apr, 2026 at 01:00 am – Wed, 29 Apr, 2026 at 02:00 am (+00:00)
- **Event Description**: 𝟯-𝗽𝗮𝗿𝘁 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘀𝗲𝗿𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗗𝗮𝗿𝗿𝗲𝗻 𝗚𝗹𝗲𝗲𝘀𝗼𝗻, 𝗧𝗮𝘅𝗙𝗶𝘁𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗗𝗼𝗻𝗻𝗶𝗲 𝗕𝘂𝗰𝗵𝗮𝗻𝗮𝗻, 𝗘𝗻𝘁𝗿𝘆 𝗖𝗼𝘂𝗻𝘁𝘀 🧑‍💻

𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟭 
𝗪𝗵𝘆 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗻𝘁𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘁𝗼 𝗰𝗵𝗮𝗿𝗴𝗲 𝗳𝗼𝗿 𝘁𝗮𝘅 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴

If clients push back on your tax planning fees, your pricing isn't the issue. It’s your value articulation. Most accountants don’t lose work because they’re "too expensive." They lose it because they fail to clearly explain the ROI the client is getting.

No clarity = no confidence. No confidence = no sale.

Join us for our third live, education-led webinar to uncover what’s really going wrong in your fee discussions, and exactly how to fix it.

What You'll Learn in 45 Minutes:

The Psychology of Pushback: Why clients balk at fees (hint: it’s about uncertainty, not cost).
What Clients Actually Buy: How to shift the focus from billable hours to outcomes, certainty, and tax savings.
The Root Cause: Identifying and fixing weak value positioning in your current proposals.
Practical Pricing Models: Frameworks to confidently price and present your services without ever having to discount.

When: 

Wednesday, April 29, 2026 | 9:00 AM AWST (Perth)

𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟮 
𝗧𝗵𝗲 𝗧𝗼𝗽 𝟮𝟬 𝘁𝗮𝘅 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀

Most accountants know strategies. They just don’t apply them consistently. So advisory never scales. This session fixes that.

We’ll show the 20 strategies that actually move the needle—and how to roll them out across your client base.

What you’ll get:

The core strategies that drive savings 
Who to apply them to 
How to present them so clients say yes 
How to systemise delivery 
No structure = no revenue. Build the system. The fees follow.

When:

Wednesday, 27th May 2026 | 9:00 AM Perth time

𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝟯
𝗧𝗵𝗲 𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝘁𝗮𝘅 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘁𝗿𝗶𝗮𝗴𝗲 𝘀𝘆𝘀𝘁𝗲𝗺

Most firms don’t have a tax planning problem. They have a charging problem.

Every April–June, tax planning gets rushed, inconsistent, and underpriced. Value is given away before anyone agrees to pay.

This webinar shows a different approach:

Treat tax planning as a decision—not a discussion.

Darren Gleeson (TaxFitness) and Donnie Buchanan (Entry Counts) will walk through the 5-Minute Tax Planning Triage System - a simple, repeatable way to identify opportunity, quantify the tax gap, and secure approval before doing any work.

No free advice. No drift. No undercharging. Just a system that turns tax planning into paid advisory.

What you’ll learn:

Why tax planning breaks down in most firms 
The 5-minute triage framework 
How to show the tax gap clearly 
How to ask for the decision, and get paid 
If you’re already doing tax planning but not getting paid properly, this fixes that.

When: 

Wednesday, June 24, 2026 | 9:00 AM AWST (Perth)

Darren Gleeson
Managing Director / CEO - TaxFitness
taxfitness.com.au/
Darren Gleeson is a leading authority in tax planning and business advisory, with over 20 years of experience in the Australian accounting industry. In 2003, he co-founded Success Tax Professionals, now Australia’s third-largest tax franchise network with 75+ franchisees lodging over 50,000 returns annually. In 2017, Darren launched TaxFitness, a tax planning and advisory platform purpose-built for accountants. The software has since expanded to include benchmarking tools and training programs

Donnie Buchanan
CEO - Entry Counts
entrycounts.com/
In 2008, my father-in-law's accountant asked me to come and work for him in his boutique CPA practice in Sydney. Over the years Joe taught me all about professional services and customer relationships. I joined Xero in 2013 and started helping accounting firms with practice solutions across Australia. In 2017, I created Entry Counts, where we continued to provide financial reporting solutions. What drives us is our dislike for waste, time waste, money waste or energy waste. So we focus on "CEP
- **Event URL**: https://allevents.in/perth-western-australia/turn-advisory-into-real-revenue-3-part-webinar-series/200029960527704
- **Event Categories**: Workshops, virtual, Nonprofit
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details


## Event venue details

- **city**: Perth, Western Australia
- **location**: Online event
- **full address**: Online event, 50 Ladner St, O'Connor WA 6163, Australia, Perth, Western Australia

## Event gallery

- **Alt text**: Turn advisory into real revenue! (3 part webinar series)
  - **Image URL**: https://cdn-az.allevents.in/events2/banners/be6f68c8bb26be98f2639894b59b379f755865effc314d17814cd7063e7d1fe4-rimg-w1200-h686-dcabb8be-gmir?v=1776446884

## FAQs

- **Q**: When and where is Turn advisory into real revenue! (3 part webinar series) being held?
  - **A:** Turn advisory into real revenue! (3 part webinar series) takes place on Wed, 29 Apr, 2026 at 01:00 am to Wed, 29 Apr, 2026 at 02:00 am at Online event, 50 Ladner St, O'Connor WA 6163, Australia, Perth, Western Australia.
- **Q**: Who is organizing Turn advisory into real revenue! (3 part webinar series)?
  - **A:** Turn advisory into real revenue! (3 part webinar series) is organized by TaxFitness.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Turn advisory into real revenue! (3 part webinar series) is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Perth, Western Australia, this event is thoughtfully curated to deliver a standout experience worth every moment. If Turn advisory into real revenue! (3 part webinar series) sounds like your kind of event, don't wait - spots fill up fast.

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