

# Event Details

- **Event Name**: Thailand Tourism Forum 2026 - 15th Annual Edition
- **Event Start and End Date**: Thu, 22 Jan, 2026 at 03:00 pm – Thu, 22 Jan, 2026 at 06:00 pm
- **Event Description**: Join us for the 2026 Thailand Tourism Forum! Celebrating 15 years as Thailand’s largest and most influential hospitality eventAbout this EventThis year’s theme, "A World of Change" offers a fast-paced, candid look at the future of Thailand’s hospitality sector. Explore emerging trends, disruptive innovations, and key strategies shaping the industry.The BRAC prequel dives into the forces reshaping Thailand’s food-and-beverage landscape—from the battle for Thai culinary identity to the rising influence of design, delivery, and “third spaces.” This is where street culture meets strategy, innovation challenges tradition, and data—not hype—defines the next generation of F&amp;B success.Organized by C9 Hotelworks, this forum provides fresh insights and actionable strategies for industry professionals. The program will dive into critical topics, including social media’s role in driving travel demand, decoding Thailand’s hotel investment landscape, managing lifestyle versus traditional brands, alternative accommodations and exploring the travel preferences of the young generation. This is your opportunity to gain a timely start-of-the-year report card on Thai tourism and shape the future of the industry.Date: Thursday, 22nd January 2026Venue: The Athenee Hotel, a Luxury Collection Hotel, BangkokOrganizer: C9 Hotelworks Hospitality Consulting GroupHost Event Partner: Marriott InternationalEvent Partners:Horwath HTL, STR, JLL Hotels and Hospitality Group, QUO, Delivering Asia, AMCHAM Thailand, Phuket Hotels AssociationMedia Partner:Travel Daily Media2026 Event Schedule and Program2:00 pm onwards Registration Open3:00 pm to 3:50 pm Prequel - Bars, Restaurants and Concepts (BRAC)Thai Food Fight: Street Food vs Traditional vs Contemporary ThaiSupaksorn “Ice” Jongsiri, Chef and Owner of Sorn, 3 Michelin Star Restaurant, BangkokSamantha Proyrungtong, Director of Extrovert Marketing Consulting/Food and Travel Blogger/Founder of Vivin GroceryLight, Sound, Music and Mood: Getting Past the PlateEva Lin, Design Director, AvroKOPatricia Ho Douven, Founder, White JacketBack Inside the Box: The Evolution of Food DeliveryAlexander Felde, Co-Founder &amp; CEO, N-Infinite, Former Co-Founder foodpandaThe Third Space: Beyond Bars and RestaurantsRohit Sachdev, CEO, Soho HospitalitySumi Soorian, Founder, Mrs B Group – Restaurant &amp; Bar ConsultantNumbers Don’t Lie: Building Success with Data, Not HypeCharlotte Whalley, Founder, Director of Strategy &amp; Commercial Insights, Table 12 ConsultancyCo-HostsSumi Soorian, Founder, Mrs B Group – Restaurant &amp; Bar ConsultantRohit Sachdev, CEO, Soho Hospitality4:00 pm to 6:00 pm Main Event - Thailand Tourism Forum 2026The Nexus of ThailandBill Barnett, Managing Director, C9 HotelworksPaul Keen, Human BeingInvesting in a New Tourism FuturePhoom Chirathivat, Head of Hotels and Alternative Investments, Central Pattana (CPN)David Johnson (Moderator), CEO, Delivering AsiaSo You’ve Got the Data, Now What?Jesper Palmqvist, Regional Vice President Asia Pacific, STRSanjog Modgil, Head of Overseas Hotels, TCC Land InternationalPartners in Progress: Reimagining the Owner–Operator DynamicSaharat (Sears) Jivavisitnont, Executive Director, Jee Teng HospitalityBrad Edman, Market Vice President – Thailand, Cambodia and Myanmar Marriott InternationalDecoding Thailand’s Hotel LandscapeOrn Yomchinda, Executive Vice President, JLL Hotels &amp; Hospitality GroupChanavudh Vanachaivong, Senior Vice President, JLL Hotels &amp; Hospitality GroupNew World, New Rules:Why Thailand’s Legacy Brands Can’t Stand StillDavid Keen, Founder and CEO, QUONew Dimensions in Hotel OwnershipPrab Thakral, President and Group CEO, Boutique Corporation PCLLeanne Reddie, Chief Commercial Officer, Global Asset SolutionsPitinut Robbins, Senior Director Hotel Development – Asia Pacific, Marriott InternationalMatt Gebbie (Moderator), Director - Pacific Asia, Horwath HTLThe Hotels That Won't Be Standing: Why Resilience Is No Longer Optional?Armelle Le Bihan, Founder and Director, Green Building Consulting &amp; EngineeringSustainability as Strategy: Charting the Next ChapterEric Ricaurte, Founder and CEO, GreenviewHostViona Zhang, Deputy Managing Director, C9 Hotelworks6:00 pm onwards: Networking Cocktails – with compliments of Marriott International andThe Athenee Hotel, a Luxury Collection Hotel, Bangkok
- **Event URL**: https://allevents.in/pathum-wan/thailand-tourism-forum-2026-15th-annual-edition/100001975261080063
- **Event Categories**: Business, food-drinks
- **Interested Audience**: 
  - total_interested_count: 6

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fthailand-tourism-forum-2026-15th-annual-edition-tickets-1975261080063
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Pathum Wan
- **state**: BM
- **country**: Thailand
- **location**: The Athenee Hotel, a Luxury Collection Hotel, Bangkok
- **lat**: 13.7413541
- **long**: 100.547775
- **full address**: The Athenee Hotel, a Luxury Collection Hotel, Bangkok, 61 Thanon Witthayu, Pathum Wan, Thailand

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: C9 Hotelworks Hospitality Consulting Group (https://allevents.in/org/c9-hotelworks-hospitality-consulting-group/19107331)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/0f55f0d11556903669a52d5ef7879f23f1e8c140755c3a1763f1b838de41c4d7-rimg-w1200-h600-dcffffff-gmir.jpg?v=1764746295
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/1e78db4629c8a7c47a6c405f09c127978b0ed34334e5f7f209f46cd7fef02be3-rimg-w400-h400-dcffffff-gmir.jpg?v=1764746295

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 22 Jan, 2026 at 03:00 pm
- **Q**: Where is the event happening?
  - **A:** The Athenee Hotel, a Luxury Collection Hotel, Bangkok, 61 Thanon Witthayu, Pathum Wan, Thailand
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** C9 Hotelworks Hospitality Consulting Group
- **Q**: What type of event is this?
  - **A:** Business, food-drinks
- **Q**: Where can I find ticket details about Thailand Tourism Forum 2026 - 15th Annual Edition ?
  - **A:** You can find ticket details about this event on AllEvents.

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