# Event Details - **Event Name**: Optimising Performance of Sports Business - **Event Start and End Date**: Fri, 08 May, 2026 at 05:30 pm – Fri, 08 May, 2026 at 06:30 pm (+01:00) - **Event Description**: Discover how cutting-edge AI is transforming sport through practical frameworks and compelling real-world examples.About this EventWe invite Kellogg members to explore how artificial intelligence is reshaping decision-making in the business of sport. The session will introduce a series of practical thought paradigms and real-world examples that show how AI is influencing strategic investment decisions, performance evaluation, and organisational behaviour within sport.Speakers:Kellogg College alumni Faisal Bin JamilCollege Fellow Anthony HarrisFaisal is a Jordanian investment executive with a proven track record across sports and strategic investments. A member of the Jordanian Royal Family, he is a graduate of Kellogg College of University of Oxford, and Imperial College London.He previously served as CEO of Infinity Sports, where he led the platform’s international expansion and oversaw the structuring and execution of multi-jurisdictional sports investments. His work focused on governance, ownership structures, and the professionalisation of club operations, contributing to Bahrain’s emergence as a credible and engaged participant in global sports investment.Faisal has deep operational and strategic expertise in professional football, most notably through his leadership role at Córdoba CF. Following the club’s acquisition out of bankruptcy, he was closely involved in a comprehensive restructuring that saw Córdoba progress from Spain’s fourth division to LaLiga Segunda. This transformation is widely regarded in Spain as a benchmark example of sustainable club rebuilding and governance reform.Faisal currently serves as Group CEO of Short Circuit and as a board member of Infinity Sports, where he remains actively involved. At Short Circuit, he is leading the company’s expansion across multiple geographies, with the aim of advancing the application of data analytics and technology to reshape decision-making, governance, and performance across data-driven industries.Dr Anthony (Tony) Harris is a Visiting Academic at the Department of Computer Science and Technology, University of Cambridge, and Director of Studies in Computer Science at Emmanuel College, where he is also a Fellow and teaches Middle English and Medieval Studies. He is a Graduate Tutor and Associate at Clare Hall, mentors and lectures on the Accelerate entrepreneurial programme at the Cambridge Judge Business School, and holds visiting and honorary positions at Kellogg College and Regent’s Park College, Oxford. He is also a Fellow of the Higher Education Academy (FHEA).This event is open to all College members and Kellogg students.Please note that this event will take place in person and will also be live streamed. - **Event URL**: https://allevents.in/park-town/optimising-performance-of-sports-business/100001982281441152 - **Event Categories**: sports, nonprofit, football, virtual, artificial-intelligence - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Foptimising-performance-of-sports-business-tickets-1982281441152 - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Park Town - **state**: EN - **country**: United Kingdom - **location**: Kellogg College - **lat**: 51.76403269999999 - **long**: -1.2602824 - **full address**: Kellogg College, 60-62 Banbury Road, Park Town, United Kingdom ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Communications (https://allevents.in/org/communications/17781301) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events10/banners/b73a3a771259ff858819d21ee1a2bb0ae938e8bb0e585076d7dd4664a062b7cb-rimg-w1200-h800-dc020202-gmir.jpg?v=1770982710 - **Alt text**: thumbnail - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=Optimising+Performance+of+Sports+Business&date=08+May ## FAQs - **Q**: When is the event happening? - **A:** Fri, 08 May, 2026 at 05:30 pm (+01:00) - **Q**: Where is the event happening? - **A:** Kellogg College, 60-62 Banbury Road, Park Town, United Kingdom - **Q**: What is the ticket price? - **A:** starting from 0 up to 0 GBP - **Q**: Who is organizing the event? - **A:** Communications - **Q**: What type of event is this? - **A:** sports, nonprofit, football, virtual, artificial-intelligence - **Q**: Where can I find ticket details about Optimising Performance of Sports Business ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Optimising Performance of Sports Business", "image": "https://cdn-az.allevents.in/events10/banners/b73a3a771259ff858819d21ee1a2bb0ae938e8bb0e585076d7dd4664a062b7cb-rimg-w1200-h800-dc020202-gmir.jpg?v=1770982710", "startDate": "2026-05-08T17:30:00+01:00", "endDate": "2026-05-08T18:30:00+01:00", "url": "https://allevents.in/park-town/optimising-performance-of-sports-business/100001982281441152", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Kellogg College", "address": { "@type": "PostalAddress", "streetAddress": "60-62 Banbury Road", "postalCode": "OX2 6PN", "addressLocality": "Park Town", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.76403269999999", "longitude": "-1.2602824" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Discover how cutting-edge AI is transforming sport through practical frameworks and compelling real-world examples.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-02-13", "availabilityEnds": "2026-05-08T18:30:00+01:00", "validFrom": "2026-02-13", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/park-town/optimising-performance-of-sports-business/100001982281441152" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-02-13", "availabilityEnds": "", "validFrom": "2026-02-13", "url": "https://allevents.in/park-town/optimising-performance-of-sports-business/100001982281441152", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Communications", "url": "https://allevents.in/org/communications/17781301" } ] } ] ```