# Event Details - **Event Name**: ATAJO: The Palm Springs That Never Was - **Event Start and End Date**: Wed, 21 Jan, 2026 at 06:30 pm – Wed, 21 Jan, 2026 at 08:00 pm - **Event Description**: Eric Chiel returns with another obscure-but-fascinating bit of local history.About this EventLast year, Eric Chiel brought the Salon “It’s About Time: Palm Springs’ Curious Relationship With Time and Time-Keeping”. On January 21st, Eric returns with another obscure-but-fascinating bit of local history, “Atajo: The Palm Springs That Never Was”.In the early 1970s, a visionary and driven land developer convinced Palm Springs City Council to annex 34 square miles of pristine wilderness in the Santa Rosa mountains, rising in elevation from 500 to 5000 feet. The approved development plan called for an 18-mile long series of residential communities themed to their altitude - from desert to alpine. It was called Palm Springs Atajo and the addition of its cooler climates was seen as a way to make the city more attractive for year-round residence, travel, and recreation.Meticulously planned and boldly marketed, Atajo was nevertheless doomed to spectacular failure and its collapse still echoes today. This is its story.As usual, the Salon will take place outdoors at the Desert Star.Please bring a bottle of your preferred beverage or a snack to share. (Refreshments are not provided by S4P; the cost of the ticket covers insurance and event setup.)Also, save the dates of our next Salons:2/25/26: Jacques Caussin will present about beaux arts3/18/26: Andy Cohen - "mistaken identity"4/15/26: Terry Hastings will present about local modernist artists - **Event URL**: https://allevents.in/palm-springs/atajo-the-palm-springs-that-never-was/100001978789873780 - **Event Categories**: art - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 11.44, max: 11.44, currency: USD ## Event venue details - **city**: Palm Springs - **state**: CA - **country**: United States - **location**: Desert Star - **lat**: 33.802815 - **long**: -116.5415279 - **full address**: Desert Star, 1611 South Calle Palo Fierro, Palm Springs, United States ## Event gallery - **Alt text**: ATAJO: The Palm Springs That Never Was - **Image URL**: https://cdn-az.allevents.in/events8/banners/b2fe2c9e9cf2e71f9305f1f7a1377b6a20663b2dc5f469641b898a7ccfd9a729-rimg-w1200-h675-dcffffff-gmir.jpg?v=1766383883 ## FAQs - **Q**: When and where is ATAJO: The Palm Springs That Never Was being held? - **A:** ATAJO: The Palm Springs That Never Was takes place on Wed, 21 Jan, 2026 at 06:30 pm to Wed, 21 Jan, 2026 at 08:00 pm at Desert Star, 1611 South Calle Palo Fierro, Palm Springs, United States. - **Q**: How much do tickets cost for ATAJO: The Palm Springs That Never Was? - **A:** Tickets for ATAJO: The Palm Springs That Never Was are priced at USD 11 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionUSD 11 + USD 2 feeAvailable - **Q**: Who is organizing ATAJO: The Palm Springs That Never Was? - **A:** ATAJO: The Palm Springs That Never Was is organized by Salon for the Parched. - **Q**: Who is this event for? Is it right for me? - **A:** ATAJO: The Palm Springs That Never Was is ideal for art lovers, collectors, creatives, and anyone inspired by visual arts, installations, and exhibitions. Whether you're a first-time attendee or a longtime enthusiast in Palm Springs, this event is thoughtfully curated to deliver a standout experience worth every moment. If ATAJO: The Palm Springs That Never Was sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "ATAJO: The Palm Springs That Never Was", "image": "https://cdn-az.allevents.in/events8/banners/b2fe2c9e9cf2e71f9305f1f7a1377b6a20663b2dc5f469641b898a7ccfd9a729-rimg-w1200-h675-dcffffff-gmir.jpg?v=1766383883", "startDate": "2026-01-21", "endDate": "2026-01-21", "url": "https://allevents.in/palm-springs/atajo-the-palm-springs-that-never-was/100001978789873780", "location": { "@type": "Place", "name": "Desert Star", "address": { "@type": "PostalAddress", "streetAddress": "1611 South Calle Palo Fierro", "postalCode": "92264", "addressLocality": "Palm Springs", "addressRegion": "CA", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "33.802815", "longitude": "-116.5415279" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Eric Chiel returns with another obscure-but-fascinating bit of local history.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-16", "availabilityEnds": "2026-01-21", "validFrom": "2026-04-16", "lowPrice": "11.44", "highPrice": "11.44", "price": "11.44", "url": "https://allevents.in/palm-springs/atajo-the-palm-springs-that-never-was/100001978789873780" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-16", "availabilityEnds": "", "validFrom": "2026-04-16", "url": "https://allevents.in/palm-springs/atajo-the-palm-springs-that-never-was/100001978789873780", "price": "11.44", "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Salon for the Parched", "url": "https://allevents.in/org/salon-for-the-parched/23886068", "description": "Salon for the Parched is a place for creative thinkers. It's place to gather and have a lively exchange of creative thought. We endeavor to encourage and facilitate the exchange of ideas in an intimate setting.The Salon does this by providing a forum for discussion and the opportunity to share ideas, present and collaborate with like-minded individuals." } ] } ] ```