# Event Details

- **Event Name**: Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes
- **Event Start and End Date**: Fri, 05 Jun, 2026 at 06:00 pm (-07:00)
- **Event Description**: Join us for a special lecture by award-winning author Keith Wailoo, centered on his book Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette.

Wailoo traces the story of how cigarette companies crafted the appeal of menthol cigarettes—first by tapping into Americans’ rising health and cancer anxieties from the 1920s through the 1950s, and later by deliberately cultivating Black consumers in urban markets in the 1960s. He reveals how the industry built, protected, and fiercely defended these markets for decades, even as public health concerns mounted and regulatory pressures grew. The talk explores the unexpected alliances, critics, and political battles that shaped this contentious history of tobacco, race, health, and American business.

Learn more | https://www.getty.edu/calendar/pushing-cool/
- **Event URL**: https://allevents.in/pacific-palasaides/pushing-cool-with-keith-wailoo-the-racial-marketing-of-menthol-cigarettes/200029975535830
- **Event Categories**: health-wellness, sports, art, literary-art, calendar
- **Interested Audience**: 
  - total_interested_count: 29

## Ticket Details


## Event venue details

- **city**: Pacific Palasaides
- **state**: CA
- **country**: United States
- **location**: Getty Center
- **lat**: 34.077525225943
- **long**: -118.47484454513
- **full address**: Getty Center, Los Angeles,CA,United States, Pacific Palasaides

## Event gallery

- **Alt text**: Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/1bede90c54a8115c30166e03493fd535f356b6b0f81b45df8dff097afacfc7e2-rimg-w1200-h958-dc78494a-gmir?v=1776902489

## FAQs

- **Q**: When and where is Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes being held?
  - **A:** Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes takes place on Fri, 05 Jun, 2026 at 06:00 pm to Fri, 05 Jun, 2026 at 06:00 pm at Getty Center, Los Angeles,CA,United States, Pacific Palasaides.
- **Q**: Who is organizing Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes?
  - **A:** Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes is organized by Getty.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes is ideal for sports fans, athletes, fitness enthusiasts, and anyone who loves the thrill of live competitive action and the energy of a crowd. Whether you're a first-time attendee or a longtime enthusiast in Pacific Palasaides, this event is thoughtfully curated to deliver a standout experience worth every moment. If Pushing Cool with Keith Wailoo: The Racial Marketing of Menthol Cigarettes sounds like your kind of event, don't wait - spots fill up fast.

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