Engaging the Next Generations of Donors: What Works for Millennials, Gen Z and Gen Alpha

Join Riger Marketing’s Jamie Jacobs for a data-driven look at how younger generations are reshaping philanthropy. Learn what motivates them to give, how they consume media, and how your nonprofit can build lasting relationships with them through authentic, inclusive, and tech-savvy communication.

About The Speaker:

Jamie Jacobs is one of the managing partners at Riger Marketing, a firm based in Binghamton and serving fundraising clients throughout upstate New York and northeast Pennsylvania. She began her internship at Riger 20 years ago, moved up from account assistant to account executive to partner, and then took the role of managing partner in 2021. A Binghamton University English major alumna, Jamie still cherishes the art of writing and has also grown a love for account service and project management, serving clients from a variety of industries, including nonprofit fundraising, financial services, and healthcare. She serves on the boards of the PRSA Finger Lakes Chapter, the United Way of Broome County, and will soon serve on the board of the Women’s Fund of the Community Foundation for South Central New York.

Lunch is available for individual purchase from the Dugan House Menu during this event.

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