# Event Details - **Event Name**: Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch - **Event Start and End Date**: Wed, 11 Mar, 2026 at 12:00 pm – Wed, 11 Mar, 2026 at 01:00 pm - **Event Description**: Learn how communicator and hiker, Roy Harryman, grew KansasCityHiker.com to nearly 45,000 Facebook fans.About this EventHiking in Kansas City: Is that an oxymoron? Not to the nearly 45,000 Facebook fans who follow Kansas City Hiker and the thousands more who rely on its detailed, original guides to 200 area trails. Launched in 2020 by communicator and hiker Roy Harryman, KansasCityHiker.com grew out of pandemic-fueled walks with his then-teenage daughter as they hiked, mapped, photographed and documented every worthwhile trail in Greater Kansas City.From this beginning, the project has attracted nearly a half‑million web visitors, with content shared across social networks, videos and an email newsletter. Fans consistently praise the detailed information, high‑quality content and honest assessments of trails, often expressing surprise at discovering natural gems in their own backyard.The brand is monetized through Google ads, Facebook content monetization, licensed photo sales, Amazon commissions and emerging paid sponsorships.“But I don’t hike.” No problem! The story of Kansas City Hiker illustrates multiple marketing lessons: How to organically build a tribe of raving fans from nothing. How to create high‑value content that can be repurposed.Choosing the right media platforms instead of chasing them all.What it means to be a leader of your “tribe.”Building digital and in‑person allies.And doing it all as a side gig!This presentation will provide ideas and inspiration for your work, even if you never lace up a hiking boot. Meet the SpeakerRoy HarrymanRoy Harryman worked as a Kansas City reporter and editor for 10 years before becoming a communications director for two local nonprofit organizations. In 2015, he launched Roy Harryman Marketing Communications, which helps small businesses make a big impact. He is the author of Small Business, Big Impact: A No-Nonsense Guide for Companies That Do More With Less. https://cdn-az.allevents.in/events10/banners/462ae9b0-08e0-11f1-a70f-b15bde9c1f1d-rimg-w925-h740-dc2f3031-gmir.jpg - **Event URL**: https://allevents.in/overland-park/trailblazing-a-tribe-how-kansas-city-hiker-built-raving-fans-from-scratch/100001983047205574 - **Event Categories**: trips-adventures, trekking, art, literary-art - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 12.51, max: 35, currency: USD ## Event venue details - **city**: Overland Park - **state**: KS - **country**: United States - **location**: Strang Hall - **lat**: 38.983876 - **long**: -94.6706021 - **full address**: Strang Hall, 7313 West 80th Street, Overland Park, United States ## Event gallery - **Alt text**: Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch - **Image URL**: https://cdn-az.allevents.in/events2/banners/761dac4fb7518e6c54bb6d72ba2e30bc9adbcc5ede66d04bcb5cb7a1702d6db3-rimg-w1200-h600-dc444f58-gmir.jpg?v=1770989481 ## FAQs - **Q**: When and where is Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch being held? - **A:** Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch takes place on Wed, 11 Mar, 2026 at 12:00 pm to Wed, 11 Mar, 2026 at 01:00 pm at Strang Hall, 7313 West 80th Street, Overland Park, United States. - **Q**: How much do tickets cost for Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch? - **A:** Ticket prices for Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch range from USD 13 to USD 35 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityKCIABC - MembersUSD 25AvailableKCIABC Non-membersUSD 35AvailableKCIABC - StudentsUSD 13 + USD 3 feeAvailable - **Q**: Who is organizing Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch? - **A:** Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch is organized by KC IABC. - **Q**: Who is this event for? Is it right for me? - **A:** Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Overland Park, this event is thoughtfully curated to deliver a standout experience worth every moment. If Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Trailblazing a Tribe: How Kansas City Hiker Built Raving Fans from Scratch", "image": "https://cdn-az.allevents.in/events2/banners/761dac4fb7518e6c54bb6d72ba2e30bc9adbcc5ede66d04bcb5cb7a1702d6db3-rimg-w1200-h600-dc444f58-gmir.jpg?v=1770989481", "startDate": "2026-03-11", "endDate": "2026-03-11", "url": "https://allevents.in/overland-park/trailblazing-a-tribe-how-kansas-city-hiker-built-raving-fans-from-scratch/100001983047205574", "location": { "@type": "Place", "name": "Strang Hall", "address": { "@type": "PostalAddress", "streetAddress": "7313 West 80th Street", "postalCode": "66204", "addressLocality": "Overland Park", "addressRegion": "KS", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "38.983876", "longitude": "-94.6706021" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Learn how communicator and hiker, Roy Harryman, grew KansasCityHiker.com to nearly 45,000 Facebook fans.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "2026-03-11", "validFrom": "2026-04-08", "lowPrice": "12.51", "highPrice": "35.00", "price": "12.51", "url": "https://allevents.in/overland-park/trailblazing-a-tribe-how-kansas-city-hiker-built-raving-fans-from-scratch/100001983047205574" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/overland-park/trailblazing-a-tribe-how-kansas-city-hiker-built-raving-fans-from-scratch/100001983047205574", "price": "25.00", "name": "KCIABC - Members" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/overland-park/trailblazing-a-tribe-how-kansas-city-hiker-built-raving-fans-from-scratch/100001983047205574", "price": "35.00", "name": "KCIABC Non-members" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/overland-park/trailblazing-a-tribe-how-kansas-city-hiker-built-raving-fans-from-scratch/100001983047205574", "price": "12.51", "name": "KCIABC - Students" } ], "organizer": [ { "@type": "Organization", "name": "KC IABC", "url": "https://allevents.in/org/kc-iabc/22617651", "description": "KC IABC and our approximately 150 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications. Our focus is providing our members withprofessional development, networking,career opportunities,student chapters,special interest groupsandprofessional accreditation." } ] } ] ```