Google Tag Manager 101: Hands-On 1 Day Course in Ottawa

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

This intensive 1-day Google Tag Manager (GTM) course enables you to streamline your website tag management process without relying heavily on developers. You will learn how to set up and manage tags, triggers, and variables, track user behavior accurately, and deploy marketing and analytics scripts smoothly using GTM. The course emphasizes hands-on learning, empowering you to enhance analytics precision, improve marketing insights, and make real-time optimizations confidently.

Learning Objectives

By the end of the course, you will:

• Become confident in setting up and managing GTM containers
• Be able to implement tracking tags and events independently
• Understand the role of triggers, variables, and the data layer
• Debug issues and validate tag performance in real time
• Optimize tag deployments to support business goals effectively

Target Audience

Marketing professionals, web developers, web designers, analysts, product managers, and business owners

Why is it the Right Fit for You?

This course is ideal if you’re looking to take control of your website’s analytics and marketing scripts without technical bottlenecks. Our expert instructors simplify complex concepts to make GTM implementation approachable, even if you're not a developer. You’ll experience real-time demonstrations, hands-on practice, and receive practical tips based on real-world scenarios. With small class sizes and interactive sessions, we ensure you're fully supported on your learning journey. Whether you're a marketer or a web analyst, this course equips you with the confidence to make better data-driven decisions.

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Need to upskill your entire team in website tracking and analytics?

We offer in-house training that can be tailored based on your team’s skill levels, tools, and business goals. Enhance collaboration and accelerate implementation by learning together in a private, focused environment—right where you need it.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • What is GTM and why it matters

• Benefits of using GTM for marketers and developers

• GTM interface overview

• Activity

Info: • Creating a GTM account and container

• Installing GTM on a website

• GTM workspace and version control

• Case Study

Info: • Understanding tag types and templates

• Common tags: GA4, AdWords, and custom HTML

• Publishing and versioning tags

• Activity

Info: • What are triggers and how they work

• Types of triggers and when to use them

• Built-in vs user-defined variables

• Hands-On

Info: • Understanding the data layer concept

• Data layer variables and events

• Integrating GTM with custom data layers

• Case Study

Info: • Using GTM’s preview mode effectively

• Identifying errors and debugging issues

• Validating tag deployments before publishing

• Activity

Info: • Effective organization of tags, triggers, and variables

• Working with version control and environments

• Collaborating with teams securely using GTM

• Role Play

Info: • Tracking form submissions, scroll depth, and video views

• Custom event tracking with GTM

• Integrating GTM with marketing platforms

• Activity

Info: • Common GTM issues and how to resolve them

• Performance implications of tag overload

• Maintaining a scalable GTM implementation

• Quiz

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