

# Event Details

- **Event Name**: Early Traction in Cleantech:  What Counts, What Doesn’t & How to Show it
- **Event Start and End Date**: Mon, 02 Feb, 2026 at 10:30 am – Mon, 02 Feb, 2026 at 12:00 pm
- **Event Description**: An in-person workshop helping early-stage cleantech founders communicate traction before revenue and clearly define TRL.About this EventJoin Lise Beutel, IO Cleantech Advisor, for a practical, in-person workshop on how early-stage cleantech ventures can assess, demonstrate, and clearly communicate meaningful traction before revenue. Founders will learn what proof points matter at each stage of development, how to translate technical progress into buyer- and investor-friendly language, and how to position their companies for funding, partnerships, and commercialization.This session will include real-world examples, interactive discussion, and time for Q&amp;A to help founders confidently communicate progress and readiness.What You’ll LearnA clear overview and refresher on Technology Readiness Levels (TRLs) and Business Readiness Levels (BRLs)What proof points are required to advance from one TRL to the nextHow to clearly communicate TRL advancement through de-risking activities,How to translate technical milestones into buyer-friendly value propositionsHow partners, pilots, and early customers contribute to early traction and investment readinessAbout the FacilitatorLise Beutel, IO Cleantech Advisor, brings over 20 years of experience guiding startups, scale-ups, and industry leaders in accessing public and private funding to fuel growth and innovation.
- **Event URL**: https://allevents.in/ottawa/early-traction-in-cleantech-what-counts-what-doesn’t-and-how-to-show-it/100001979866831991
- **Event Categories**: workshops, business
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fearly-traction-in-cleantech-what-counts-what-doesnt-how-to-show-it-tickets-1979866831991
- **Ticket Price Range**: min: 0, max: 0, currency: CAD

## Event venue details

- **city**: Ottawa
- **state**: ON
- **country**: Canada
- **location**: 7 Bayview Station Rd
- **lat**: 45.4096858
- **long**: -75.7280263
- **full address**: 7 Bayview Station Rd, 7 Bayview Station Road, Ottawa, Canada

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Invest Ottawa - Venture Acceleration (https://allevents.in/org/invest-ottawa-venture-acceleration/17747705)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/0871219bfe6ab68fd9b8021b12c19c1ad9cc493e9c6cf45ebd4902b88f11f168-rimg-w1200-h600-dc0b9258-gmir.jpg?v=1769072795
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/d2adef25cd88ece6ab2908c5bb6bbb9cbae96d82af70047b7b8fc2de2bfe0aa8-rimg-w400-h400-dc0b9258-gmir.jpg?v=1769072795

## FAQs

- **Q**: When is the event happening?
  - **A:** Mon, 02 Feb, 2026 at 10:30 am
- **Q**: Where is the event happening?
  - **A:** 7 Bayview Station Rd, 7 Bayview Station Road, Ottawa, Canada
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 CAD
- **Q**: Who is organizing the event?
  - **A:** Invest Ottawa - Venture Acceleration
- **Q**: What type of event is this?
  - **A:** workshops, business
- **Q**: Where can I find ticket details about Early Traction in Cleantech:  What Counts, What Doesn’t & How to Show it ?
  - **A:** You can find ticket details about this event on AllEvents.

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