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In Conversation with... Mo Bofill

In Conversation with... Mo Bofill

In Conversation with... Mo Bofill

Time Thu Apr 11 2024 at 06:00 pm to 08:30 pm
(GMT-04:00)

Arts & Letters Club, 14 Elm Street, Toronto, Canada

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CAD 10
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In Conversation with... Mo Bofill, 11 April | Event in Toronto | AllEvents.in About the event In Conversation with... Mo Bofill
Join The ADCC in-person for a conversation with Mo Bofill, Partner & ECD at 123w

About this Event


What can you learn from a creative leader with over fifteen years of experience, helping to transform some of Canada’s most iconic brands including Bell, President’s Choice, Loblaws, Winners, Shoppers and Koodo, not to mention global brands including Apple and Coca-Cola? Answer: A whole heckuva lot. Besides being Partner & ECD, Design at One Twenty Three West, Mo Bofill also happens to be one of nicest human beings on planet Earth.


Please join Edelman Global Executive Creative Director Andrew Simon for ‘In Conversation With’ at the Arts & Letters Club as he welcomes this mega-talent for an intimate chat. There will be learning. There will be laughter. There will be libations. See you there on Thursday, April 11th at 6PM.
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ABOUT MO BOFILL

Mo is a Partner and Executive Creative Director at One Twenty Three West (123w) – one of Canada’s leading agencies based out of Toronto, Vancouver and Montreal. Born and raised in the Philippines, and growing up in Ontario, she brings a diverse point of view that mixes her passion for design, creativity and business strategy to Canadian design and advertising.

She believes in building brands through a human experience: How can we bring humanity into how we work – in how we approach working together, in how we communicate as people and as brands? How can we design something that has a direct impact on our everyday experience?

She believes that we should use creativity to not only build business, but to use creativity to appeal to the best in us all.

Outside of driving business growth for her clients, her work has also been awarded and recognized internationally by D&AD, One Show, Cannes Lions, The Webby's, Luerzer’s Archive, How Design Awards, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others.

With over 15yrs of experience, Mo has helped transform some of Canada’s most iconic brands from the ground up: Bell, President’s Choice, No Frills, Home Hardware, Winners, Shoppers, and Koodo to name a few. She has also helped transformed global brands like Apple, KFC, Coca-Cola, Plenty of Fish, Corona, Audi, Subaru, Mitsubishi and helped them become relevant brands to Canadians.

A strong believer in mentorship, she mentors at the Miami Ad School Toronto, The Remix Project and the RGD (Registered Graphic Designers of Ontario). Most recently she also joined the Board of Directors of the ADCC (Advertising & Design Club of Canada).



ABOUT THE ADCC

The Advertising & Design Club of Canada (ADCC) is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design. The Club’s overall goals are simply these: to inspire creativity, to provide a forum for the exchange of ideas, to forge a sense of community and integrity among advertising and design professionals.


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Date & Time

Thu Apr 11 2024 at 06:00 pm to 08:30 pm
(GMT-04:00)

Location

Arts & Letters Club, 14 Elm Street, Toronto, Canada

Host Details
About The Host:
The Advertising & Design Club of Canada is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design. The Club's overall goals are simply these: to inspire creativity, to provide a forum for the exchange of ideas, to forge a sense of community and integrity among advertising and design professionals.
Website Link: http://theadcc.ca

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