Our mission at the Sustainable Consumption Institute is to bring insight and clarity to a key part of the sustainability challenge: the role of consumption. We take original insights from the Social Sciences, insights that often challenge orthodox thinking, and subject them to critical empirical scrutiny. This, we believe, is essential for advancing fundamental understandings about processes of consumption and social change. Our approach to research is one that develops novel methodologies for addressing key research questions, including the use of a wide range of data and comparative methodologies that recognise sustainable consumption is an international challenge. Through an ambitious research programme we tackle head-on the scale and urgency of societal responses required to address sustainability – responses that require collaboration between a wide-range of stakeholders, including businesses and policy-makers, who can both benefit from and contribute to our research.