Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent.
The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.
During this course, you will:
• Define the “why” behind why you are in business
• Map out your customer using a customer persona
• Develop your unique value proposition (UVP)
• Write and deliver an elevator pitch
• Understand the value and role of digital marketing in a business strategy
This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”
Registrants will receive an email 1 day before with zoom login details
The workshop is presented in partnership with the
You may also like the following events from NYC Department of Small Business Services:
Tickets for WEBINAR | How to Build a Marketing Strategy, BROOKLYN, 09/21/2021 can be booked here.
|Ticket Information||Ticket Price|
|I do not own a business with active sales||Free|
|I own a business with active sales||Free|
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