Fri Jun 23 2023 at 10:00 am to 04:00 pm
WCLI-M 4007 Media And Public Relations
The following is the course description for the Media and Public Relations Course:
In this workshop, your participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
Course Objectives: Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly.
By the end of this workshop, participants will:
Target Student:Course Core Competencies:
Module 1: Networking for Success (I) Topic A: Creating an Effective Introduction Topic B: Making a Great First Impression
Module 2: Networking for Success (II) Topic A: Minimizing Nervousness Topic B: Using Business Cards Effectively Topic C: Remembering Names
Module 3: The Meet and Greet Topic A: The Three-Step Process Topic B: The Four Levels of Conversation
Module 4: Dressing for SuccessTopic A: The Meaning of ColorsTopic B: Interpreting Common Dress CodesTopic C: Deciding What to Wear
Module 5: WritingTopic A: Business LettersTopic B: Writing ProposalsTopic C: ReportsTopic D: Executive Summaries
Module 6: Setting GoalsTopic A: Understanding GoalsTopic B: SMART GoalsTopic C: Helping Others with Goal Setting
Module 7: Media RelationsTopic A: TelevisionTopic B: PrintTopic C: Web Presence, Blogs & the Internet
Module 8: Issues and Crisis Communication PlanningTopic A: Gauging the Impending Crisis LevelTopic B: Providing Feedback and InsightsTopic C: How Information Will be DistributedTopic D: Tracking the Overall Effect
Module 9: Social Media (The PR Toolkit)Topic A: BlogsTopic B: WikisTopic C: PodcastsTopic D: Social BenchmarksTopic E: RSS Feeds
Module 10: Employee CommunicationsTopic A: Verbal CommunicationTopic B: Non-Verbal Communication Skills (Body Language)Topic C: Email EtiquetteTopic D: Negotiation SkillsTopic E: Making an Impact
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Tickets for WCLI Media And Public Relations can be booked here.
|Ticket Information||Ticket Price|
|General Admission||USD 499|
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