WCLI-M 4007 Media And Public Relations

The following is the course description for the Media and Public Relations Course:

In this workshop, your participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Course Objectives: Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly.

You Will:

By the end of this workshop, participants will:

• Network for success
• Manage “Meet and Great” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

Target Student:Course Core Competencies:

Module 1: Networking for Success (I) Topic A: Creating an Effective Introduction Topic B: Making a Great First Impression

Module 2: Networking for Success (II) Topic A: Minimizing Nervousness Topic B: Using Business Cards Effectively Topic C: Remembering Names

Module 3: The Meet and Greet Topic A: The Three-Step Process Topic B: The Four Levels of Conversation

Module 4: Dressing for SuccessTopic A: The Meaning of ColorsTopic B: Interpreting Common Dress CodesTopic C: Deciding What to Wear

Module 5: WritingTopic A: Business LettersTopic B: Writing ProposalsTopic C: ReportsTopic D: Executive Summaries

Module 6: Setting GoalsTopic A: Understanding GoalsTopic B: SMART GoalsTopic C: Helping Others with Goal Setting

Module 7: Media RelationsTopic A: TelevisionTopic B: PrintTopic C: Web Presence, Blogs & the Internet

Module 8: Issues and Crisis Communication PlanningTopic A: Gauging the Impending Crisis LevelTopic B: Providing Feedback and InsightsTopic C: How Information Will be DistributedTopic D: Tracking the Overall Effect

Module 9: Social Media (The PR Toolkit)Topic A: BlogsTopic B: WikisTopic C: PodcastsTopic D: Social BenchmarksTopic E: RSS Feeds

Module 10: Employee CommunicationsTopic A: Verbal CommunicationTopic B: Non-Verbal Communication Skills (Body Language)Topic C: Email EtiquetteTopic D: Negotiation SkillsTopic E: Making an Impact