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Tomorrow’s Travel Luxuries: Redefining “Luxury” for the Tourism Industry

Thu Sep 17, 2020
Tomorrow’s Travel Luxuries: Redefining “Luxury” for the Tourism Industry

Time Thu Sep 17 2020 at 04:00 pm to 05:30 pm



Tomorrow’s Travel Luxuries: Redefining “Luxury” for the Tourism Industry
What is luxury in today's tourism industry? Learn more about the needs and wants of the modern luxury tourist.

About this Event

Luxury tourism has traditionally been defined in terms of thread counts, gold-gilt taps, and white-gloved concierges; an industry characterised by opulence, ostentation and a stiff upper lip. However, in recent years, the luxury industry has begun to see a departure from traditional definitions of luxury and many companies are increasingly flouting the proverbial Anti-Laws of luxury branding.

Today, the concept of luxury has evolved beyond people, places and things. The modern luxury traveller is increasingly characterised as seeking pleasure, self-actualisation and meaning. The COVID-19 pandemic has further underscored the ability of even the humblest of indulgences to fulfil the luxury needs of individuals. This prompts the crucial yet underexplored question of, “What are tomorrow’s travel luxuries?”

This fascinating panel session will challenge existing definitions of luxury by examining who the modern luxury tourists are and what motivates them. It will explore the adaptive measures that the industry is taking to cater to these shifts in luxury demand, culminating in an attempt to arrive at a new definition of luxury travel.

The panel will comprise representatives from prominent tourism business, exploring the topic from the perspectives of online travel agents, accommodation providers, and foodservice providers.

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Our Speakers:

  1. Xavier Sala Busquets, Market Manager – Perth, Expedia Group
  2. Li Ann Loo, Director of Sales and Marketing, The Ritz-Carlton, Perth
  3. Sonia Beckwith, Proprietor, Live Ningaloo
  4. Guy Jeffreys, Executive Chef, Fogarty Wine Group

See you at the panel!

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Tickets for Tomorrow’s Travel Luxuries: Redefining “Luxury” for the Tourism Industry can be booked here.

Ticket Information Ticket Price
General Admission Free
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