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The Woolworth Building & Five-and-Dime Store Legacy Webinar

'The Woolworth Building & Five-and-Dime Store Legacy' Webinar

Thu May 26, 2022

'The Woolworth Building & Five-and-Dime Store Legacy' Webinar

Time Thu May 26 2022 at 08:00 pm to 09:30 pm

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USD 10

'The Woolworth Building & Five-and-Dime Store Legacy' Webinar, 26 May | Online Event | 'The Woolworth Building & Five-and-Dime Store Legacy' Webinar
Can't make it live? Register and get access to the full replay for one week!

New York Adventure Club |

About this Event

Between 1913 and 1930, one building in downtown Manhattan not only dominated the NYC skyline, but also held the title of ‘tallest building in the world’ for over 17 years. This is the story of one of New York’s most iconic skyscrapers, and the eccentric retail store pioneer who had it built using his hard-earned nickels and dimes.

Join New York Adventure Club as we embark on a virtual journey through the world-famous Woolworth Building — commissioned by Frank Woolworth in 1910 to house the Woolworth Company’s corporate headquarters, this neo-Gothic style skyscraper designed by architect Cass Gilbert laid claim to the world’s tallest building from its opening in 1913 until 1930.

Led by NYC licensed tour guide Bob Gelber, our virtual experience surrounding the aptly-named "Cathedral of Commerce" will include:

  • The origin story of the landmarked skyscraper, from its creation for "Five-and-Dimes" founder F.W. Woolworth to why its design was ahead of its time
  • An overview of F.W. Woolworth, and why his bargain retail stores were so successful
  • A virtual look at the incredible architectural details of the building, from its terracotta facade to ornate lobby (considered one of the most spectacular lobbies in the world)
  • Rare photos of off-limit areas in the historic building, including the former subterranean safe deposit box vault, remnants of Woolworth's office, and the Woolworth Tower Residences, a new luxury apartment community that recently took over the top 30 floors of the Woolworth Building

Afterward, we'll have a Q&A with Bob — any and all questions about the Woolworth Building are welcomed and encouraged!

Can't make it live? Don't worry, you'll have access to the full replay for one week!

See you there, virtually!

*Immediately upon registering, you will receive a separate, automated email containing the link to join this webinar

**For the best possible viewing experience, please ensure you're using the latest version of your internet browser — Google Chrome is the most compatible. Exact technical requirements and a webinar user guide will be shared in the automated confirmation email upon registration.

***A full replay of the experience will be available to all registered guests for up to a week


"Good architectural coverage and Woolworth family history information." -Paul

"The presenter seemed very knowledgeable and passionate about the subject. The materials he used were very interesting and enjoyable." -Richard

"He was very knowledgeable, he had excellent pictures to go along with the presentation." -Jill

"I liked everything. The pictures, the history, stories." -Marcelle

"Speaker was very knowledgeable and organized. The Woolworth Building is one of my favorite NYC buildings" -Jim

"TONS of information, well presented, organized, spoke slowly and clearly, nicely labeled slices." -Toni

"I have been trying to get a tour of the Woolworth Building for years and am thrilled to finally get to see the inside!" -Therese

"Bob was awesome. Very personable and funny. Did great research and the photos were wonderful." -Miriam

"Photos superb & excellent story of FE’ life story - had no idea! I grew up with the five and 10. It was a mainstay for us. Good to know the business is story as well and it was great to see the inside of that building which I have never been able to do" -Sharon

"I liked the impressive, intimate command of his subject, the historical photographs, the thorough research, the sweep of his commentary, from the 19th century until today." -Peggy

"I liked everything: photos, history of both the man and the building. Especially liked all the photos of the inside." -Martha

"Wow, what a wealth of knowledge .. all that detail! Fabulous talk!" -Ann

"Very well organized webinar. Bob Gelber’s experience with this building makes him a very knowlegeable presenter." -Jerry

"Thorough with lots of great juicy stories and exclusive looks into a building I'm obsessed with! What's not to like?" -Robert

"So thorough - wonderful pictures and history of such a spectacular building." -Patricia

"Photos were great! I liked how he integrated the success story of Frank Woolworth with the story of the designing and. Building of the Woolworth building." -Lucille

"The History of the Frank Woolworth, the history of New York and the many details about the Woolworth building." -Alice

"The history and presenters familiarity with the Woolworth building were outstanding!" -Reed

"The sheer enthusiasm Bob radiated for his topic! His virtually bottomless knowledge. I also enjoy feeling like a guest in the presenter’s homes. I miss visiting the City so very much and these presentations partially fill that void." -Lizanne

"The history, photographs, inside stories, presenter was great." -Jackie

"Robert truly took us on his tour as if we were there with him in person. He was thorough, extremely knowledgeable and presented and impressive collection of photos." -Alice

"The docent was excellent! His love of the subject was obvious. Great insight into the era as well as the history of Woolworth and his building." -Judith

"This is my second time watching the event. I like the host, he's very down to earth and very "New York". Great subject matter, and he's very knowledgeable." -Richard

"Extremely knowledgeable presenter! I love your presentations when the person is clearly in love with his/her subject. The subway presenter was this same. I have a friend who just moved into the building as a condo owner. NOW I know where she lives. Lucky her! Please do thank your presenter and extend my congratulations on a superb job!!! -Sally

"Pictures are worth a thousand words. Adding the family history and the condo conversion story to the building information was terrific. Irving Trust was an important bank and illustrated his point about high end tenants." -Craig

"The lecturer was terrific, his cadence, past knowledge and passion made this a fabulous webinar. The photos were spectacular and the lecturers detailed explanations of what we were looking at was awesome!" -Karen

"I especially liked it as I worked in the building in 1969. At 18 years old, that was quite exciting. I don't think I appreciated the decor then, racing to and from the elevator everyday! The narrator was excellent. Great pix and info" -Marie

"I liked getting to see the beautiful pics of the Woolworth building and learning a lot of interesting info about Woolworth and the building itself. Also, easier than a physical tour for someone with mobility issues." -Lisa

"Bob gathered excellent photos and background material, organized it well and had a great command of the information. He also has a very relaxed and smooth presentation style." -Ron

"The narrator was very lively & knowledgeable. I liked that he gave us the background on Frank Woolworth and not just about the building." -Sandy

"Seeing the lobby and staircase of the Woolworth Building has been on my bucket list of New York sights for a longtime. This tour is as close as I may come." -Susan

"Well presented information about the iconic building; I learned a lot." -Harry

"The guide knew a great deal about the subject, and enjoyed sharing it." -Kathy

"I enjoyed seeing the interior of the NYC Woolworth building. The background of Mr. Woolworth ideas were fascinating." -Elaine

"It was a step back in history. I remembered spending my allowance there because it was more for the buck....Reeds hard candy and Black Jack gum. Learning the history was fun. The time flew by. Now we have the $1 store." -Pam

"He loved and he knew his subject. He had a lot of slides which made it very interesting. He had personal touches. It was extremely well done!" -Amy

"Speaker had great knowledge of the building plus a vision for the future!" -Eileen

"The presenters in depth knowledge about F W Woodworth, his empire, family, and the building." -Cheri

"Great information from an excellent guide about a building we've always loved." -Lynn


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Thu May 26 2022 at 08:00 pm to 09:30 pm
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