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The METASKILLS Challenge

Apr 22, 2020 - Jul 10, 2020

The METASKILLS Challenge

Time Wed Apr 22 2020 at 12:00 am to Fri Jul 10 2020 at 07:00 am



The METASKILLS Challenge

How To Shape Change While Change Is In Motion

About this Event

In the coming months, we'll be re-entering a world that has fundamentally changed. Understanding how it changed is important, but influencing that change as it happens, and playing a role in where we land, is the greater opportunity of the moment.

Based on Marty Neumeier's 2012 , The METASKILLS Challenge is designed to help you shape change while change is in motion. Through a series of collaborative and competitive exercises, you'll strengthen the core metaskills of FEELING, SEEING, DREAMING, MAKING, and LEARNING—and emerge with new ways to think and maneuver.


REGISTER for the METASKILLS challenge— we'll assign you to a team of up to 8 other brand builders, and bring you together through a confirmation email. You can also join our Level C Group on LinkedIn to connect with other members, alumni, and upcoming students.

READ the re-released print or Kindle version of and complete a series of exercises with your team. Each exercise will challenge you to think, collaborate, and produce a small but high-level report that you'll submit to us.


Exercises that are submitted will be evaluated and critiqued by our Masters Panel. For each series, we'll determine a winning team that will be able to earn

  • Social media SPOTLIGHTS — the members of our Masters Panel will tag, share, and praise your winning work on their channels, from LinkedIn to Instagram. The visibility and fallout are crazy. The glory is yours.
  • DISCOUNTS — winners get a 30% discount on select digital products with , and 30% discounts on any masterclass, at any level.
  • Signed copies of Marty Neumeier's books, including BRAND GAP, BRAND FLIP, ZAG, THE DESIGNFUL COMPANY, and SCRAMBLE
  • 2 FREE QUESTIONS — when you get to Masterclass 2, you can have 2 free questions on the exam, so if you get them wrong they won't count against you. If you plan to progress through Level C's program, you'll definitely want this because Masterclass 2's test is going to be difficult. Like, really difficult.


  1. You must formally register to participate.
  2. You'll be automatically assigned to a team with no less than 5, and no more than 8, other members—you and your team will receive an email notification once you've all been assigned.
  3. Registration must be made no later than 11:59pm (EST) on TUESDAY, APRIL 21, 2020.
  4. The METASKILLS Challenge will kick off at 12:01 am on WEDNESDAY, APRIL 22, 2020.
  5. Registration, organization, and management of individual teams is the sole responsibility of participants, not Level C.
  6. Materials and instructions for each exercise will be made available via the METASKILLS Challenge page .
  7. If you already own a copy of METASKILLS, you DON'T need to buy the new version.

Please direct all questions and concerns to at Level C.


Tickets for The METASKILLS Challenge can be booked here.

Ticket Information Ticket Price
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Level C is the only professional credentialing program in branding offered by international brand master Marty Neumeier. Brand belongs in the C-Suite. That’s why we’re creating an army of brand masters, giving them the tools and to carve their path to a seat at the table and influence change that really matters for business. Because if you can change business, you can change the world.
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Date & Time

Wed Apr 22 2020 at 12:00 am to Fri Jul 10 2020 at 07:00 am




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