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Social Media Marketing Certificate Program

Social Media Marketing Certificate Program

Oct 18, 2022 - Nov 29, 2022

Social Media Marketing Certificate Program

Time Tue Oct 18 2022 at 06:00 pm to Tue Nov 29 2022 at 09:00 pm

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USD 950

Social Media Marketing Certificate Program | Online Event | Social Media Marketing Certificate Program
LIVE Online Social Media Marketing Certificate program at Hudson County Community College

About this Event

What is Social Media Marketing?

Social Media Marketing is the use of social media platforms to allow you to connect with your audience to build your brand, increase sales, and drive website traffic. Consumers discover, learn about, follow, and shop from brands online. By not taking advantage of platforms like Facebook, Instagram, Twitter, and LinkedIn, you can be missing out on new prospects. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

Continuing Education and Workforce Development at Hudson County Community College offer a 36 hr. Social Media Marketing Certificate program where participants will learn how social networks are used to develop a two-way communication and create marketing strategies you can take back and integrate into your communication and marketing skillset. Participants will analyze, develop, implement, and evaluate media strategies as an integral part of the overall marketing communications strategy throughout the program. The course will focus on how Social Media strategies can be used effectively in marketing communications programs, what Social Media platforms should/should not be used, how to build engagement, and how to measure, track, and evaluate performance and effectiveness.

Who should enroll?

The program is designed to provide students, at all stages, the tools necessary to create, implement, manage, and monitor successful digital marketing strategies. These strategies attract and retain customers and clients, increase revenues, and enhance online traffic and reputation.

Upon completion of this course, students will be able to:

  • Summarize the evolution of social media and its interaction with and effect on the media landscape
  • Apply critical thinking and evaluation skills in assessing, applying, and participating in social media
  • Comprehend the current communication norms of social media
  • Utilize current Social Media tools and channels and understand the Social Media participant
  • Develop strategic and tactical Social Media communication skills
  • Demonstrate presentation and writing skills
  • Identify, analyze and apply new communication strategies and tactics

Topics covered:

  • Introduction to Social Media
  • Introduction to Social Media Strategy
  • Marketing With Meta
  • Marketing With Twitter & Pinterest
  • Marketing with TikTok and Snapchat
  • Marketing with LinkedIn
  • Marketing With Twitch and YouTube
  • The Metaverse & Beyond
  • ESG & Social Media
  • Building A Social Media Marketing Campaign
  • Influencer Marketing
  • Social Media Audio Platforms
  • Social Media Analytics and Measuring ROI

The program is competitively priced at $950 (introductory price). Payment plans are available for students and may be covered by your employer.

Fall 2022:

Live Online Social Media Marketing Certificate program:

Dates: October 18, 2022, thru November 29, 2022

Days: Tuesdays & Thursdays

Time: 6:00 p.m. - 9:00 p.m.

This live class is going to be held online via the Webex or Zoom platform. Participants will receive an email with details on how to access the live course 24 to 48 hours before the start of class.

You may contact Alexis Muniz at YW11bml6IHwgaGNjYyAhIGVkdQ== if you have any questions.

Ted Schachter has over 30 years of experience in Advertising & Marketing. His career started as an ad agency copywriter.

Through the 1990s, he worked at various advertising agencies in the role of copywriter and later as Creative Director. In 1997 Mr. Schachter started his advertising agency, Dog Eat Dog Advertising, where he focused on social issues by representing the needs of not-for-profit organizations. The agencies for clients, such as The Alcoholism Council and The Samaritans, were profiled in P.O.V. Magazine and Media Television, and CNN/fn.

1997, Mr. Schachter started his teaching career as an adjunct professor at St. John’s University, where he received his MBA. In 2004 Mr. Schachter evolved into Professor Schachter by accepting a full-time position as Assistant Professor of Marketing at the Fashion Institute of Technology.

As the world of marketing and advertising transformed into being digitally driven

Prof. Schachter evolved with it. He received his Advanced Social Media Certificate from the University of San Francisco and a Digital Analytics Certificate from the University of British Columbia.

Additionally, he has completed courses in Search Engine Marketing, Advanced Search Engine Marketing, and Web Analytics at New York University.

In 2012 Prof Schachter was asked to lecture at New York University in the SCPS Graduate Program and the SCPS Non-Degree Program. At New York University, he created the current certificate program in digital analytics.

His expertise and knowledge have made Mr. Schachter a sought-after speaker, both domestically and internationally. Mr. Schachter was the keynote speaker on e-commerce practices at Fashion Week Tokyo in 2012 and on creating an effective social media platform at the International Textile Manufacturers convention in 2010 in Sao Paolo, Brazil. In New York City, he speaks at Infor on topics such as “leveraging data for customer engagement” and “the data-driven consumer.”

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Ticket Information Ticket Price
Social Media Marketing Certificate Program USD 950
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About The Host: The Division of Non-Traditional Programs is a family of educational services that serves the Hudson County community through workforce training, career enhancement, and personal enrichment programming. We offer both credit and non-credit courses, as well as a range of certificate programs, flexible learning opportunities, and educational events.
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Date & Time

Tue Oct 18 2022 at 06:00 pm to Tue Nov 29 2022 at 09:00 pm
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