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Soar Online SEO Basic One Day SEO Course

Soar Online SEO Basic: One Day SEO Course

Thu Oct 28, 2021

Soar Online SEO Basic: One Day SEO Course

Time Thu Oct 28 2021 at 09:00 am to 06:00 pm
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GBP 495 Tickets
Soar Online SEO Basic: One Day SEO Course, 28 October | Online Event | Soar Online SEO Basic: One Day SEO Course

Our training courses are an excellent way to bolster your marketing team with the knowledge and skills our SEO experts have so you can rocket your organic traffic in house.

We won’t just teach you the principles and concepts our SEO training is bespoke to your business. SEO can be difficult.

Our courses make it easy.

Our One Day SEO course is an excellent course for those who are complete novices to SEO. We'll run through the basic concepts definitions and fundamentals to get you making the essential changes that could give your digital activity a boost.

The Course Modules:

Module 1: Understanding SEO - What is SEO and why is it important?

  • An introduction into the Search landscape
  • Understanding Search Engines
  • Understanding optimisation for Google and other engines
  • Search Engine Optimisation vs. Search Engine Marketing (SEO vs SEM)

Module 2: Basic On-Site SEO - An SEO Checklist for your website

  • Web Page Optimisation
  • Search Engine Spiders – How to test and record
  • Crawl Rates
  • Crawl Errors
  • Meta Tags (Title & Description) H1s 2s 3s & 4s
  • Page Structure
  • Images - Copyright Sourcing Optimisation Sitemaps - Creation Submission and Optimisation
  • Sub Footer – What is a Sub Footer and why do we want one?
  • Menu Optimisation
  • Navigation – The Importance of Correct Navigation
  • Robot Text Files - What are they and how to use them

Module 3: Basic Off-Site SEO - Your offsite SEO Checklist

  • What is Off-site Optimisation and how does it affect your website?
  • Hosting Offsite and how it affects your website
  • Bad Neighbourhoods
  • Sharing Servers
  • Negative SEO – Beware!

Module 4: Important Thing to Remember - The core principles of SEO

  • The Important Do’s and Don’ts
  • Common Mistakes
  • Common Misunderstandings
  • Black Hat SEO vs. White Hat SEO

Module 5: Search Engines

  • Search Engines – How they work Google Domination?
  • The stats
  • Other Search Engines & their traffic
  • Optimising for other search engines
  • Monitoring Reporting

The Trainers

Soar Online is a digital marketing agency set up in 2016. Our SEO Specialists have over 25 years of experience in the field and have planned and delivered SEO campaigns for a number of clients around the UK.

We have been running our training courses for over 6 years and have created an unrivalled course structure fit for SEO beginners and novices. For more information about Soar, please visit

Post Course Support

As well as the course delivery Soar will provide:

  • A free in-depth audit of your company website
  • All of the presentation slides and materials
  • 3 hours of ongoing marketing support
  • Access to the Soar library of 'How to' videos


If you are not happy with the course date, please contact aGFycnkgfCBzb2Fyb25saW5lICEgY28gISB1aw== and we will be happy to accommodate a new set of dates that meet your requirements.

Additionally, if you wish to run this course at your offices or any physical location, rather than online... that is absolutely fine. Again, get in touch with Harry at aGFycnkgfCBzb2Fyb25saW5lICEgY28gISB1aw== to discuss your requirements for the course. We offer discounts for additional attendees once 5 attendees have registered.


Tickets for Soar Online SEO Basic: One Day SEO Course can be booked here.

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Date & Time

Thu Oct 28 2021 at 09:00 am to 06:00 pm
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