Series 1 - Local Product Awareness Showcase - Webinars
Series 1- Local Product Awareness Showcase - Webinars - SSDA are holding a series of Local Product Awareness Webinars starting January 2021
About this Event
SSDA Series 1 - Local Product Awareness Showcase - Webinars South of Scotland Destination Alliance (SSDA) are holding a series of virtual Local Product Awareness Showcase Webinars starting January 2021 The events in this series run on the second Tuesday of every month between 10-11.15 am. 2021 Dates as follows - 13th April, 11th May, 8th June, 13th July, 10 August, 14th September, 12th October Read more below and register today. Each month, we have a fantastic panel of speakers lined up to give us insight into some outstanding businesses from across the South of Scotland Tourism community. Our speakers will continue our Local Product Awareness Series, designed by the SSDA team to help strengthen the collective resilience of our region, encourage local collaboration, networking and help us all get to know each other a little better. The panel of 10 speakers will be announced ahead of each event. Register today to learn more from these neighbouring businesses of the South, their latest news, and perhaps be inspired to create collaborative and innovative new partnerships, that could help you both to sustainably grow visitor numbers and champion the South of Scotland Tourism community by working together. Please complete your registration the day before the event at the latest. You will receive joining instructions to access this virtual showcase within the registration confirmation and a reminder a day ahead of the event, this will be in the form of a Zoom link to be used on the day. Please note spaces should be registered in the name of the person attending. Spaces are allocated on a first come first serve basis so booking is recommended ASAP. We will be delivering future series based on needs and requirements. Participating in SSDA Product Awareness Showcase Webinars is a membership benefit that can help you to keep your business visible and your messaging current, as well as exposing you to potential new and innovative collaborative local partnership and growth opportunities; all of which will help strengthen the foundation of your markets. If you would like to have the opportunity to platform your business in this way and are not already a member, please consider our membership options available at no cost to you until June 2021, more details can be found . To make the most of all our events and training opportunities please keep an eye on our website here, where we will be adding new listings over the coming weeks, and where you can also find details of broader industry events that you may wish to take advantage of. Should you have any additional questions please contact SSDA Development Agent and Project Coordinator - Marianne Bailey– bWFyaWFubmUgfCBzc2RhbGxpYW5jZSAhIGNvbQ== We will also at this time update you on SSDA (South of Scotland Destination Alliance). Our ambition is to develop the region into a year-round, first class destination, growing tourism spend in the region to £1bn by 2030 and we need to work together to achieve this. From the outset, the SSDA programme is focused on supporting the tourism, leisure and hospitality industry and building our membership community across the region. Initially this will be focused on recovery post Covid-19, but will also include business, product and skills development programmes, travel trade programmes and consumer destination marketing campaigns. All with the aim of becoming self-sustainable through memberships, sponsorships, partnerships, and commercial agreements, within five years. You can read more about the SSDA . *Speakers may be subject to change depending on the current circumstances.
About The Host: The South of Scotland Destination Alliance (SSDA) is the strategic Destination Management and Marketing Organisation for the South of Scotland, encompassing Dumfries and Galloway and the Scottish Borders.
The company was set-up in May 2020 and formally brings together the Scottish Borders Tourism Partnership and Visit South West Scotland to be the new region-wide, industry led organisation for tourism and hospitality marketing and destination development. It is the culmination of two years’ work, conversations and workshops with businesses, local and national tourism representatives, the respective Councils and the South of Scotland Enterprise Agency.
With the region’s tourism industry currently facing its biggest ever crisis and an anticipated recovery period of three to five years, we believe, now more than ever before, that our role and function is critically important to the recovery and future economy of the South.
SSDA will lead the delivery of a clear tourism strategy from coast to coast, supporting the best possible recovery plan for the sector and the wider economy of the South of Scotland. With a focus on place-making, people, digital capability and sustainability, the ambition of SSDA is to make the South a top tourism destination, offer a world-class visitor experience and drive multi-million pound growth in tourism spend.
We want our local sector to thrive and prosper and so our key priorities in the coming months will be:
• Establishing ‘Scotland Starts Here’ as the destination brand for the region, developing short and long term marketing plans targeting both domestic and international visitors. This is on the back of the MBTAG activity delivered to date through Midlothian and the Scottish Borders and will now also include Dumfries and Galloway
• Engaging members on a local level and working closely with the industry on recovery, product development, business readiness and future workforce education
• Strategic destination development planning, focused on understanding the region’s longer term needs to inform capital and infrastructure investments
• Working actively with local communities to demonstrate the value of the tourism sector and to cement its part in the place-making activity of the South
• Working closely with South of Scotland Enterprise and representing the needs of the industry amongst local and national governments
SSDA is supported by South of Scotland Enterprise Agency, South of Scotland Enterprise Partnership, VisitScotland, Dumfries and Galloway Council and Scottish Borders Council and also received funding from the former South of Scotland Enterprise Partnership.
Website Link: http://www.ssdalliance.com