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SBS-PTAC Advanced Marketing to Government 03172022

SBS-PTAC: Advanced Marketing to Government, 03/17/2022

Thu Mar 17, 2022

SBS-PTAC: Advanced Marketing to Government, 03/17/2022

Time Thu Mar 17 2022 at 10:00 am to 12:00 pm

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SBS-PTAC: Advanced Marketing to Government, 03/17/2022, 17 March | Online Event | SBS-PTAC: Advanced Marketing to Government, 03/17/2022
This workshop is aimed to provide a framework for developing a marketing and communications strategy tailored to government agencies.

About this Event


Have you started marketing your small business to government agencies but haven’t yet landed any contracts? In this workshop, we’ll be walking you through some advanced strategies to effectively market yourself and take the next step towards growing your business.

Topics Covered
  • How to define your firm’s value proposition to get the attention of buyers and decision-makers.
  • Communicating your value proposition through brand strategy.
  • Translating your value proposition into a capability statement & elevator pitch.
  • Developing strategies for effective communication in virtual environments.
Who Should Attend
  • Business Owners/Executives interested in increasing opportunities through government contracting.
  • Small business owners.
  • Minority and Women Owned Businesses (M/WBE).
  • Prime contractors that want to diversify their customer base.

Webinar Registration Information

A WebEx Link will be distributed 24 hours prior to the start of this event.

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Tickets for SBS-PTAC: Advanced Marketing to Government, 03/17/2022 can be booked here.

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Ticket Information Ticket Price
General Admission Free
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About The Host: The NYC Dept. of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting them to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.
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Event Information

Date & Time

Thu Mar 17 2022 at 10:00 am to 12:00 pm
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