Psychology of Fashion: Making Fashion Work for You | Goldsmiths University
Consumers make purchasing decisions based on many factors including, but not limited to, multisensory perception, social influences and past
About this Event
Consumers make purchasing decisions based on many factors including, but not limited to, multisensory perception, social influences and past experience. In the rapidly evolving and increasingly competitive market place for fashion retailers consumers are becoming more demanding. In order to meet your consumers’ demands and provide them with the optimal consumer experience, an understanding of the psychological processes underpinning their behaviour is vital.. Psychology is based on evidence, not intuition or opinion. It uses rigorous methods to test hypotheses and deliver meaningful and reliable results. Through applying a psychological framework to a fashion context, you will be able to better understand and pre-empt the decisions consumers make. This will enable you to gain a competitive edge and to meet and potentially exceed customers’ increasing demands.
This is a 5 week course.
This Masterclass will especially appeal to:
Professionals in fashion and the creative industriesMarketing and brand professionalsSmall fashion brandsStart-upsEntrepreneurs
About The Host: Goldsmiths, known for its excellence in creative and cultural arts, humanities and social sciences, is launching an exciting range of adult education and short training courses, giving busy people the chance to work towards new opportunities and a more fulfilling future. We are presenting a diverse, new range of evening and weekend courses, taught by the same experts that teach our ground-breaking degree programmes. This is a chance for you to get a taste of the challenging courses that has made our graduates so successful in creative, cultural and business communities.
So whether you want to learn a new career skill, enhance your job prospects or just discover a new hobby, and at the same time develop your networks, then our short courses are a great opportunity to enrich your life and join the vibrant learning community at a world-class university.
What are we offering? Short courses in Business, Innovation and Marketing, Creative Computing, English & Comparative Literature, Music, Dance and Drama, as well as Social Science subjects applied to real life such as Anthropology, Psychology, Social , Therapeutic and Community Studies.
Goldsmiths is also home to the only Confucius Institute, whereby professional arts platforms are used to promote Chinese language and culture.
Website Link: http://www.gold.ac.uk