# Event Details

- **Event Name**: Product Marketing = Scalable Storytelling
- **Event Start and End Date**: Wed, 28 Oct, 2020 at 08:00 pm – Wed, 28 Oct, 2020 at 11:00 pm
- **Event Description**: Product Marketing = Scalable StorytellingAbout this EventUser’s attention is scarce. There is fierce competition for user’s attention and it will be tougher in the days to come. In this situation, companies need to go beyond talking about their basic features and appeal to the user’s emotional mind - excite, inspire and captivate.Nothing does this better than compelling, relatable and cogent stories.Good storytellers give an unfair advantage to their organisation in the market, and against competition.Product Marketing is that function in organisations that is responsible for taking the genesis of an idea, weaving a beautiful story that users would like to hear, and make them take positive action.KEY TAKEAWAYSSuccess and failure stories in product marketingHow an awareness of Product Management and Product Marketing can be your unfair advantageLessons in storytelling, from my experience at Zoho, Yahoo, InMobi, B2Brain ABOUT THE SPEAKERSridhar Ranganathan is passionate about making people more effective.As cofounder and CEO of B2Brain.com, he and his team are working on giving an unfair advantage to sales professionals by providing contextual intelligence on their target accounts.Sridhar was previously the first VP of Product and then VP of Corporate Development at InMobi. He built and managed the Yahoo! Maps, Yahoo! Local and Yahoo! Jobs products at Yahoo! India, prior to InMobi. He came to Yahoo! from Zoho where he product managed network management products as well as built the usability function. https://cdn-az.allevents.in/events9/banners/f86edf80-193c-11eb-ac79-3dfd101f7a51-rimg-w720-h720-gmir.jpg
- **Event URL**: https://allevents.in/online/product-marketing-=-scalable-storytelling/10000125597805417
- **Event Categories**: business
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Online
- **state**: 0
- **country**: 0
- **location**: Online
- **lat**: 0
- **long**: 0
- **full address**: Online

## Event gallery

- **Alt text**: Product Marketing = Scalable Storytelling
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/8f932cde163e5a1594f17683fb660d5cddcfe50390bef50cea4520110a88275a-rimg-w1200-h628-gmir.jpg?v=1603903569

## FAQs

- **Q**: When and where is Product Marketing = Scalable Storytelling being held?
  - **A:** Product Marketing = Scalable Storytelling takes place on Wed, 28 Oct, 2020 at 08:00 pm to Wed, 28 Oct, 2020 at 11:00 pm at Online.
- **Q**: Who is organizing Product Marketing = Scalable Storytelling?
  - **A:** Product Marketing = Scalable Storytelling is organized by Institute of Product Leadership.
- **Q**: What has been the experience of attendees at Institute of Product Leadership's events?
  - **A:** Institute of Product Leadership has 1,100+ followers on AllEvents, reflecting a trusted and active community of event-goers who follow their events. Institute of Product Leadership has a verified profile on AllEvents where you can read reviews and explore their upcoming events.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Product Marketing = Scalable Storytelling is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Online, this event is thoughtfully curated to deliver a standout experience worth every moment. If Product Marketing = Scalable Storytelling sounds like your kind of event, don't wait - spots fill up fast.