# Event Details

- **Event Name**: Product Marketing = Scalable Storytelling
- **Event Start and End Date**: Wed, 28 Oct, 2020 at 08:00 pm – Wed, 28 Oct, 2020 at 11:00 pm
- **Event Description**: Product Marketing = Scalable StorytellingAbout this EventUser’s attention is scarce. There is fierce competition for user’s attention and it will be tougher in the days to come. In this situation, companies need to go beyond talking about their basic features and appeal to the user’s emotional mind - excite, inspire and captivate.Nothing does this better than compelling, relatable and cogent stories.Good storytellers give an unfair advantage to their organisation in the market, and against competition.Product Marketing is that function in organisations that is responsible for taking the genesis of an idea, weaving a beautiful story that users would like to hear, and make them take positive action.KEY TAKEAWAYSSuccess and failure stories in product marketingHow an awareness of Product Management and Product Marketing can be your unfair advantageLessons in storytelling, from my experience at Zoho, Yahoo, InMobi, B2Brain ABOUT THE SPEAKERSridhar Ranganathan is passionate about making people more effective.As cofounder and CEO of B2Brain.com, he and his team are working on giving an unfair advantage to sales professionals by providing contextual intelligence on their target accounts.Sridhar was previously the first VP of Product and then VP of Corporate Development at InMobi. He built and managed the Yahoo! Maps, Yahoo! Local and Yahoo! Jobs products at Yahoo! India, prior to InMobi. He came to Yahoo! from Zoho where he product managed network management products as well as built the usability function. https://cdn-az.allevents.in/events9/banners/f86edf80-193c-11eb-ac79-3dfd101f7a51-rimg-w720-h720-gmir.jpg
- **Event URL**: https://allevents.in/online/product-marketing-=-scalable-storytelling/10000125597805417
- **Event Categories**: business
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fproduct-marketing-scalable-storytelling-tickets-125597805417
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Online
- **state**: 0
- **country**: 0
- **location**: Online
- **lat**: 0
- **long**: 0
- **full address**: Online

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Institute of Product Leadership (https://allevents.in/org/institute-of-product-leadership/2113511)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/8f932cde163e5a1594f17683fb660d5cddcfe50390bef50cea4520110a88275a-rimg-w1200-h628-gmir.jpg?v=1603903569
- **Alt text**: thumbnail
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## FAQs

- **Q**: When is the event happening?
  - **A:** Wed, 28 Oct, 2020 at 08:00 pm
- **Q**: Where is the event happening?
  - **A:** Online
- **Q**: Is this an online event?
  - **A:** Yes, this is an online event.
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** Institute of Product Leadership
- **Q**: What type of event is this?
  - **A:** business
- **Q**: Where can I find ticket details about Product Marketing = Scalable Storytelling ?
  - **A:** You can find ticket details about this event on AllEvents.