Just because you’ve created a new product doesn’t mean it can be licensed. Most inventors fail to make money with their products because they forget the fundamentals. It starts with a good product development foundation that ensures that it’s manufacturable, commercially viable, and attractive to potential licensing partners.

How to Develop Your Product for Licensing

Licensing your product takes more than just a patent, drawing, or prototype. And that’s where a correctly thought-out product development process can make the difference in getting companies interested in licensing your product or walking away.

During the first part of this workshop, you’ll find out what it takes to develop your product the right way for licensing.

• What Not to do – some of the biggest mistakes that most IP owners make in developing their products
• The Best Product Development Stage for Licensing – Learn when the best time in the product development timeline is to license your product and why this makes a big difference in your success.
• Secrets to Successful Product Development – Learn about the different ways of developing products, from 3D printing to production prototypes, what’s required for each, and decide the best approach for your product development.
• How to Make your IP “Licensable” – Learn what you must do in product development to make your product licensable and avoid the red flags that turn off potential licensing partners.

Inside Strategies for Successfully Licensing a New Product

In the second part of this workshop, you'll learn about the licensing process, and some critical steps and strategies to successfully license your product.

• The Number One Rule of Licensing – Learn the two most important characteristics that make your product appealing to potential partners.
• How to Avoid the Biggest Confusion About Licensing – Learn about one of the most common misconceptions about licensing and how to do it the right way.
• What Licensing Partners are Licensing – Learn what you are licensing to a potential partner and why the better you can show them this, the more likely they will license your product.
• How to Get the Highest Royalty for Your Product – Learn how the stage of product development impacts the “value” of your royalty rate and how you can maximize it.

Answers to Your Product Development and Licensing Questions

During the final part of this workshop, there will be a live Q&A session where you can get answers to your specific development and licensing questions.