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M&S Schmalberg NYCs Last Custom Fabric Flower Factory Webinar

'M&S Schmalberg, NYC's Last Custom Fabric Flower Factory' Webinar

Wed Aug 04, 2021

'M&S Schmalberg, NYC's Last Custom Fabric Flower Factory' Webinar

Time Wed Aug 04 2021 at 07:00 pm to 08:30 pm

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USD 10

'M&S Schmalberg, NYC's Last Custom Fabric Flower Factory' Webinar, 4 August | Online Event | 'M&S Schmalberg, NYC's Last Custom Fabric Flower Factory' Webinar
Can't make it live? Register and get access to the full replay for one week!

New York Adventure Club |

About this Event

What do Rihanna, Anne Hathaway, and Reese Witherspoon all have in common? Tucked away on the 7th floor of a building in the heart of the New York City's Garment District is a century-old business that has created fabric flowers for everyone including A-list celebrities and film & television productions. It's time to explore the origins of a once flourishing industry, and see the very last facility of its kind in New York where these floral creations are all made — one individual flower at a time.

Join New York Adventure Club for a virtual showcase of M&S Schmalberg, a fourth-generation family-owned business in Manhattan's Garment District that has been hand-making custom fabric flowers for over 100 years.

Led by owner Adam Brand, our virtual experience with the last custom flower maker in New York City will include:

  • An overview of the artificial flora industry, and how fast fashion and offshoring have affected the niche fashion craft
  • The history of M&S Schmalberg, from brothers Morris and Sam Schmalberg starting the business in 1916, to becoming the premier fabric flower makers for top fashion designers including Oscar de la Renta, Ralph Lauren, and Marc Jacobs
  • A digital walkthrough of the historic factory to see the fabric flower process from beginning to end — from cutting out the fabrics in a myriad of different designs, to hand assembling petals into tulips, carnations, or other varieties
  • Exclusive videos showcasing the century-old cutting machines and custom-made hydraulic presses in action, all manually operated by the company's veteran artisans

Stick around afterward for a Q&A with Adam — any and all questions about fabric flowers are welcomed and encouraged!

Can't make it live? Don't worry, you'll have access to the full replay for one week!

See you there, virtually!

*Immediately upon registering, you will receive a separate, automated email containing the link to join this webinar

**For the best possible viewing experience, please ensure you're using the latest version of your internet browser — Google Chrome is the most compatible. Exact technical requirements and a webinar user guide will be shared in the automated confirmation email upon registration.

***A full replay of the experience will be available to all registered guests for up to a week


"I really enjoyed this tour. Adam is a lovely man and told us about his family and was very open about how everything ran in the business and he made it very interesting. I am from Australia and love visiting America and would love to do a tour when I am in New York again." -Fay

"Adam's personable manner, humility and knowledge were a winning combination." -Debbie

"Adam’s charming passion for his family’s business and loved seeing the process of actually making the flowers." -Elizabeth

"I loved learning more about M & S Schmalberg, a small business that has been producing flowers for a century. This is such a niche and fascinating business." -Kimberly

"I loved the honesty and sincerity of a man who loves and respects what he does. The flowers are fascinating but he is the star. I feel so honored to share just a small piece of his life." -Karen

"It was personable, informative, well organized and had good content." -Renee

"It is nice knowing a bit more about how the flowers are made, and that so many of them are made to order using the customer's fabric." -Gina

"Facts, photos, and anecdotes making it personal to the speaker." -Karen D.

"I love knowing that something like this is still available in NYC. I loved the history and Adam did a great job with the presentation." -Jann

"The presentation was very detailed and highlighted the steps of the craft. It was also very touching how dedicated Adam was to his family and the business." -Deborah

"So much fascinating detail, and the story of the human drama in the background." -Katherine

"Subject matter and presentation covered great points." -Jeanette

"Lots of information about flower making & history, in context with personal history from the presenter." -Karen L.

"Everything—the topic, the expertise and personality of the presenter, the warmth yet professionalism of the delivery, and the quality product offered by the company." -Margie

"Adam’s charming and low key demeanor and presentation. There was a good balance of different kinds of information." -Diane

"Engaging enthusiastic and charmingly down to earth and positive presenter." -Pennie

"Very personable presenter clearly loves his job, his family and the people who he works with. His values shone throughout the presentation. It was a privilege to be part of this." -Pamela

"Unusual subject, intimate and personal approach, "behind the scenes" effect." -Mary

"Presenter was knowledgeable and he loved the business. Also, this business was a unique glimpse into what remains of the garment district." -Sonja

"Adam was very genuine, and I liked the videos of the employees creating the flowers. The history was great too!" -Priscilla

"Adam, the host was great! So interesting and fun to watch." -Katherine M.

"Adam was so personable and informative. And SO patient answering all those questions!" -Rena

"I appreciated the candor of the speaker: We learned about the business, how it's survived this long and how it survived Covid-19. And I loved the photos and videos depicting the craft of building a silk flower." -Cynde

"Adam is marvelous - I find it wonderful and fascinating to find out about these special companies that do custom work and are well known to industry insiders but not to the general public. It’s like finding out a secret. Marvelous!!" -Ruth

"It was unexpectedly delightful. History told in such a personal manner and fabulous photos of celebs "in" their flowers." -Prudy

"Adam is a warm, welcoming presenter who has a lifetime of knowledge about the fabric flower business, He is 4th generation owner and clearly loves sharing details of his family,& the workers while showing the audience how to make fabric flowers." -Jacqueline

"First of all, a great presenter with an easy-going manner and an obvious sense of humor! So much good information conveyed, as well as the telling of a very interesting story. I realized that I had a big smile on my face the entire time!" -Donna

"Adam was very personable and had a good mix of slides and short clips. He was easy to understand." -Laura


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Wed Aug 04 2021 at 07:00 pm to 08:30 pm
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