The programme lasts for 8 weeks - each session has a 2-hour duration.
The programme in more detail:
Week 1: Course IntroductionDuring the first meeting we’ll focus on what value you’ll get from the Launchpad and discuss the general expectations. We’ll also discuss your business ideas and how to spot profitable opportunities in everyday life.
Week 2: Lean Startup Principles and Lean CanvasThis is a general introduction to the basic principles followed by the most successful entrepreneurs when they launch a new venture. Specifically, we‘ll explore the Lean Startup Principles, which will allow you to reduce startup costs and the time spent on the business. These are fundamental guidelines that should be followed in all industry environments.
Week 3: Customer DevelopmentThe foundation of every business is its customers. Therefore, the founder should place the customer at the centre of its business model. How do you find these customers, though? In this session, we’ll explore how to identify your ideal customer and how to speak to them both online and face to face. You’ll be provided with a series of techniques to use so that you can turn perfect strangers into valued clients.
Week 4: Marketing and BrandingOnce you have clarified your idea and you have developed a basic service or product, it is time to start your branding and marketing. In this session, you will learn what the basic principles for marketing are for your startup, how to develop your marketing campaigns and, last but not least, how to create the right brand for you and your business.
Week 5: Traditional Media In the 21st century, the focus may have shifted towards online media. However, traditional media such as newspapers, magazines, television and radio still reign supreme. Find out how to get your company mentioned on the BBC or in the Guardian. We’ll share with you our experiences and techniques to help you make headlines!
Week 6: Social Media Social Media are at the heart of any marketing campaign. We’ll give you an overview of the media you should be using on a daily basis, how to create an online profile that people will follow, what strategies you should employ to remain relevant and how to connect with people and create lasting business relationships.
Week 7: Growth Hacking This session will be dedicated to the new art of Growth Hacking. This is an extreme form of online marketing based on analytics. It is used by the best and most successful businesses around the world with extraordinary results. If you want to learn how Facebook, Airbnb, Hotmail and other such organisations managed to grow fast and furiously, this is the lesson for you.
Week 8: Funding for Startups In order to achieve your dreams, you will need to find money. Discover what funding opportunities for startups exist in Coventry and Warwickshire. We will provide valuable information on loans, peer to peer lending, crowdfunding, grants and investment opportunities in the region.
Not sure if this is for you? Contact Lindsey at c3RhcnR1cCB8IGN1ZWx0ZCAhIGNvICEgdWs= for a chat - this is only one of our activities to support prestart and new start businesses!
CUE Business Solutions is offering this FREE workshop to you through the Coventry and Warwickshire Business Support Programme, the programme is part-funded by the European Regional Development Fund.
The session is FREE to you if you meet our eligibility criteria.
Prestart: If you have an innovative technology-based business idea and have not yet started a business and you live in the Coventry or Warwickshire region.
New Business: If you have an innovative technology-based business idea and have registered your business with HRMC or Companies House less than 12 months ago and are operating out of the Coventry or Warwickshire region.
DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will keep all information you provide confidentially and treat it in accordance with the requirements of the Data Protection Act 2018.
CUE Business Solutions is a division within Coventry University Enterprises Limited and part of the Coventry University Group.
You may also like the following events from CUE Business Solutions:
Tickets for Launchpad - for Tech Startups can be booked here.
|Ticket Information||Ticket Price|
|Launchpad 20/01/2022 Prestart||Free|
|Launchpad 20/01/2022 Startups||Free|
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