Learn the basics of Digital Marketing (Online Workshop)
INTRODUCTION TO DIGITAL MARKETING
Learn the basics of Digital Marketing
2-hour Online Webinar
THE workshop for all beginners in Digital Advertising and everyone willing to refresh their knowledge on the topic.
If you are willing to promote a website, a Facebook page, a brand, a service or a product online, this workshop is for you.
CPC, Landing Page, Click Thru Rate, Conversion, Pixel, Tracking, Creative, CTA, etc. Learn the terms of Digital Advertising, understand the process and start using it for your business!
This 2-hour workshop will cover the following topics:
- What is Digital Marketing?
- Benefit of Digital Marketing,
- The Digital Marketing Channels,
- Display Advertising,
- Search Engine Marketing (SEO, SEA, etc.),
- Google Ads,
- Content Marketing (Inbound Marketing),
- Social Selling,
- Email Marketing,
- Social Media Ads (Paid Social),
- Influence Marketing,
- Affiliate Marketing,
- Marketplaces and e-Commerce,
- Own Media / Earn Media / Paid Media,
- Advertising Pricing Models (CPM, CPC, CPL, CPA, etc.),
- CTA (Call To Action) and Landing Page,
- CTR (Click-through Rate) and CR (Conversion Rate),
- CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value),
- ROI (Return On Investment) and ROAS (Return On Ad Spend),
- KPIs, Metrics and Analytics.
This is a very interactive workshop with a limited number of participants (5 or 6).
Who is this workshop for?
Everyone who wants to learn more about Digital Marketing and how to promote a product or a service Online, on Social Media and on Mobile. From beginners to intermediate, we will start from the basics and get deeper into the topic.
Level: Beginner to Intermediate.
Book your seat: buy your ticket now!
Limited seating (5 to 6 people). Click on 'Tickets' to buy your ticket now.
- EARLY BIRD : 19€ (Up to 6 days before the event)
- REGULAR : 29€
Contact us for groups (10+) or private workshop requests.
About the speaker:
Entrepreneur and Digital Marketing professional, Bart has more than 15 years of experience in Digital Advertising and Social Media.
Bart has been running the TMC MEDIA digital marketing agency for 9 years in Paris and Bangkok, before launching WebMob, an organization providing digital marketing consulting and training services.
Can't make it on that day? Check out our next schedule!
All our workshops are scheduled every month on a different week day. Some workshops are also scheduled in the evening.
Check out all workshops and schedules on our Facebook Page: https://www.facebook.com/WebMobDigital/