Fashion in the Metaverse and Beyond

Kadine James (The Immersive Kind)

The metaverse is a vision of what many in the computer industry believe is the next iteration of the internet: a single, shared, immersive, and persistent world. Through the convergence of the fashion brand with the metaverse and virtual fashion, the metaverse allows the consumer to dive into a far more stimulating and immersive experience that has fashion brands collectively strategising their deliveries, adopting entrance devices and brand deliveries using NFTs or non-fungible tokens.

Moderator: Dr Cigdem Sengul (Brunel University London)

Bio

Kadine James is a successful serial entrepreneur and expert in all things web3, digital fashion, nfts/tickens and is cited as a pioneer of the Metaverse. She founded The Immersive KIND in 2016, a Web 3 commerce company, with a mission to bring brands into the metaverse through The Immersive KIND's extended reality studio specialising in virtual reality, augmented reality and immersive production. After working across architecture and data visualisation (AEC) producing virtual tours and immersive worlds for the built environment she dived into the world of advertising at Verizon and Yahoo RYOT and has since worked with some of the most recognised names across fashion, media and the gaming industry.

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